I think it increases sale because people will not dare do 20k miles intervals. But Oil geeks like BITOGer may buy it, trying it, and yet still do 10 or 5k miles OCI with oil that may hold 20k miles.
I also use ACEA C5/C6 Oil on my Toyota, most of these C6 oil are considered to be a longlife oil, and 20k miles is possible. I still change mine every 5-8k miles, just because I chose economical oil that has trully approval from either VW or C6 spec. Unfortunately, ACEA does not do certification, just stating what the spec is.
Usually only Diesel car owners with 7L+ oil sump do 2y/20k miles interval in Europe. Most of them also mainly travel on the highway. The catalytic converter and DPF may fail first before the engine.