http://detailingaddict.com/news/major-changes-announced-optimum-coatings/ While I can't say that I fully subscribed to the "lifetime" claim, this was a very durable paint coating that served its purpose exceptionally well. It will be a loss to the consumer community. In the time since Opti-Coat 2.0 was introduced, glossier and "slicker" coatings have been introduced....and these new coatings also released dirt much better. However, from a durability standpoint, Opti-Coat 2.0 was still the king -- in theory. While it made sense for Optimum to better tailor their offering for the enthusiast market, I can't agree with the significant price change. Previously, it was 20cc for $70 -- but now it is 10cc for $60. As a reference, most mid-size cars should take about 8cc. Additionally, they've brought a significant increase to the cost of the PRO product - so now you are seeing many detailers drop the Opti-Coat product altogether. So what does this mean for you? Almost all of the offerings on the consumer market are now going to have similar attributes and a similar lifespan. You'll just have to pick the one that works best for you. But the point is, no more ultra-durable coating for the consumer.
OPTIMUM PROFESSIONAL PRODUCTS ANNOUNCEMENT Effective with this communication, there are major improvements to the Optimum product line and the Professional Program. Opti-Coat 2.0 is being discontinued immediately and will be replaced with a hybrid consumer product with up to 2 years durability, Gloss Coat. Gloss Coat will be priced $59.99 for 10 mls. Opti-Coat Pro will only be sold in the 10 ml Warranty Package ($150) and that warranty will be 5 years. The Lifetime Warranty and 40 ml syringe are discontinued. The 10 ml syringe is enough product for 1 vehicle and installers should use an entire package for each application, going over areas of heavy impact such as the hood with a second coat if there is product left. Every Opti-Coat Pro sale will carry the 5 year Warranty for any vehicle less than 5 model year old. Any Lifetime Warranty sold prior to this change will be honored as long as the printed requirements are met. The Minimum Suggested Price for a warranty Opti-Coat Pro installation is $495. Opti-Coat Approved Installers will be required to purchase a minimum of $300 in Optimum products per month to remain authorized and listed in the Opti-Coat database. Purchases will be reviewed quarterly. Optimum is offering a 20% discount to Pro Installers on all non-professional products for full case orders (and the cases can be mixed product). Chris Thomas and Dann Williams have been appointed Regional Managers; Chris will manage East of the Mississippi and Dann the West. They will handle technical issues, training, and are involved with Installer Approvals, and in general deal with Professional questions from the field. New Optimum Products, including a dedicated Opti-Coat line available in coming months: OptI-Coat Spot Remover Opti-Coat Iron Remover Opti-Coat Prep Solution Opti-Coat Maintenance Wash Opti-Trim Restore Opti-Trim Protect As labels and packaging are available these products will be introduced. YOUR OPTIMUM TEAM