I mostly stick to Delco's, Purolator Pure One and Napa/Wix filters, I was at Walmart and yet they had lots of filters on the shelf but not much of a selection for my applications, for my car all they had the ST which is good filter but I like to stay with a name brand. I didn't use the Ultra to save money but the filter on these are bit of a pain, when you unscrew them the oil runs out and leaks all over the place, can't really grip the filter, you're covered in oil and runs down your arm. It's supposedly a 20k filter so even if I go 2 or 3 changes it's that much less I have to deal with it.
I haven't really checked out the Fram filters before but I literally just bought it so I'm sure it's the new style, I bought 2x of them and can post a picture of the one I didn't use. While the grip texture does help the oil pan is right there and you can't get your hand around it to even tighten it so I use those cup filter wrenches when changing it.
I really don't mind changing the oil on this truck, I use the rhino plastic ramps and it's really easy to do but that filter is the worst part. I even unbolted the skid plate because the way they designed it it really protects the drain bolt but when you drain it out all the oil it lays in there and you can't get your hand in there to simply wipe it out.