First thought What the heck is a ram rho and why havent I heard of it.
second thought: Sweet baby Jesus!
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That is their price AFTER incentives.. that means selling over msrp on an 87000 truck...
uh living in the past much Brunswick Ram Auto mall (Bought 3 subarus from their subaru side)
This is a ram at fred martin a high volume dealership where they had rams for 15k off in 2019/2020 ie 31k on a 46k msrp
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Why do I think they arent selling too many of those.. there is a place in the market for them but it is a tiny little niche compared to people who want 40k vehicles.
They currently have ram limited for 15-17k off (ie around 70k)