I don't think different brand oils of the same viscosity actually "sound" different. I never have believed it, never will. The halo effect is strong. "I changed something, therefore I MUST hear something a little different." Combine that with the fact that fresh oil is a different viscosity than long-used oil, and you get these reports of engines "sounding" or "feeling" different.
For it to be a fair comparison, you have to remember EXACTLY how the M1 you put in 7,000 miles ago sounded, and compare that ancient memory to the PUP that you're listening to today. NOT compare yow the 7k mile used, hot, oil sounded just before you opened the drain plug to how the fresh, cooler oil sounds when you first start the engine after an oil change. Oh, and the engine block temperature, oil temparature, humidity, air temp, and air pressure all have to be the same today as they were when you were listening to your fresh M1 7000 miles ago, too.
In short- there are SO many other things that are SO much more likely to make an engine sound a little different from one day to the next... yet so many people are so willing to credit/blame the fresh oil. Just doesn't make sense.