Is it possible Lucas is living on a reputation of former glory?
It's conceivable, although strange, to me that Lucas has built such a strong presence in the automotive field by selling [censored] products.
I know Royal Purple used to be loved because of their Synerlec additive. But I guess that's only in their HPS oil now?
It's mentioned here that AMSOIL is good oil but their marketing is meh. I feel the same way. I don't want to sign up for a membership to get oil that won't significantly improve anything over what I can buy from Castrol, Pennzoil, Valvoline, etc. Not knocking on AMSOIL, I'm sure it's top notch, just doesn't "Do it" for me.