+1 to what obbop said about the words and marketing.
Many/most folks today are unable to reason critically and understand ALL the words.
Not to mention reading between the lines and seeing what words are NOT there.
That reminds me of an advert that appeared at our Metro bus and train stops for a local casino. They showed several stacks of chips with the advertisers stack about 5x to 10x as high as the stacks representing the other casinos, indicating some 9x.x percent pay out. The problem was, the other casinos, also had a 9x.x% payout. Yes, they were all lower than "The loosest slots, period!" guys, but still, the graphic only showed the top 1-2% of the graph.
If the entire graph was shown to scale, it wouldn't look so different.
So many folks think 9x.x% payout is good.
I understand math, which means odds are pretty good that they will get at least 100-9x.x% from me over time.
Why gamble?
But the parking lots are not empty when I see the casino from the train.
But it must work to some extent since the ads are sold?
Or does it? Maybe the biggest "sale" was convincing businesses that they needed to spend so much money on advertising.
My impression, and I reserve the right to be wrong, is that for many companies, such as auto manufactuers, there is more spent on advertising than spent on engineering the product.
If that is the case, it's truely sad.