New Valvoline Maxlife Label Design

[dogememe]

Old on the left new on the right. What do y'all think?

 

[shrooms]

They look so...robotic.

Transformerish.

 

[Env1ous]

I really find them aesthetically pleasing. lol.

 

[wemay]

I think it looks much better. "Synthetic Blend" is now prominently seen.

 

[csandste]

So the cheapest oil in a three oil lineup (VWB) is conventional, and the next one up is semi-syn--- even though they have roughly the same amount of group 3.

And... the cheapest oil in a two oil lineup (Kendall and some other CP oils) is semi-syn.

I'll modify that comment: 10-30 and 10-40 VWB probably is NOT semi-syn.

 

[CT8]

The label change makes me want to go and buy a few jugs.

 

[BLND1]

I'll be different - I actually much prefer the older labels. I thought the ones on the left were very crisp and put together.

Bummer. This is a hit to valvoline on my "buy the label you like best" methodology.

 

[gman2304]

Not easy pour?

 

[PimTac]

Originally Posted by gman2304
Not easy pour?





Same jug so it is easy pour. Valvoline jugs are really designed well.

The change is in the label. Marketing must have decided that the words thick and durable will sell more oil.

 

[SubieRubyRoo]

Originally Posted by BLND1
Bummer. This is a hit to valvoline on my "buy the label you like best" methodology.

Whatever happened to "If you like your label, you can keep it." ??

 

[CarbonSteel]

The new label is easier to read with far less vibration.

 

[JohnnyJohnson]

Hmmm a new label that should be worth some extra money and fifty thousand more miles out of your engine!

 

[njohnson]

I like the text style and layout of the new label, but, I like the Valvoline logo look of the old label better. I know, I know, we are being picky!

 

[BLND1]

Originally Posted by SubieRubyRoo
Originally Posted by BLND1
Bummer. This is a hit to valvoline on my "buy the label you like best" methodology.

Whatever happened to "If you like your label, you can keep it." ??

I actually don't understand the change. They just changed to the new(old) label in 2018.

I would have expected them to roll out a new one with GF-6.

 

[1978elcamino]

I like it, probably going to keep a 5 qt jug in the fridge for those mornings I need something to pour on my pancakes

 

[Snagglefoot]

I like it but "Thick and Durable" is sort of like "Warm and Fuzzy".

 

[Env1ous]

Originally Posted by Snagglefoot
I like it but "Thick and Durable" is sort of like "Warm and Fuzzy".

Correct. I think Valvoline is now putting in 100ppm of warm and 500ppm of fuzzies.

 

[JC1]

Originally Posted by Snagglefoot
I like it but "Thick and Durable" is sort of like "Warm and Fuzzy".

You would think they would check for political correctness in the wordings.

 

[ls973800]

Why no "Sunburst" API symbol on the front, or no other specs it meets such as Dexos, SN, etc if it meets those specs?

 

[csandste]

Originally Posted by ls973800
Why no "Sunburst" API symbol on the front, or no other specs it meets such as Dexos, SN, etc if it meets those specs?

Sure it's SN+ but think they lost Dexos when 1.1 expired two years ago.