New QS Horsepower advert

[RF Overlord]

I usually ignore commercials on TV, but I happened to catch the fine print on the latest Quaker State "Q Horsepower" ad...it states: "Ferrari recommends Q Horsepower 5W-40 and 10W-60 for its cars". I'm just wondering if Dr. Haas would care to comment as he's stated here that he runs 5W-20 in his.

BTW, this isn't a challenge; I respect his contributions to this forum and I'm truly interested in what he has to say.

 

[ccdhowell]

I saw that add in this months Motor Trend. Wonder what happened to Shell Ultra Helix? A falling out perhaps?

 

[glenncof]

As I understand, Shell XHVI Ultra Helix is the basestock for PP and QS Q-Torque and XHVI is recommended by Ferrari per Shell website and Dr. Hass is/was running MC 5W20 in his.

Clear ?

 

[ToyotaNSaturn]

Likewise, I watched the commercial tonight on DirecTV 608. I could care less what grade QS is talking about, I just found it really interesting that QS got the contract for the preferred Ferrari oil, not Castrol, not M1.

I bet the QS salesperson that nailed this contract had a big party that night!

 

[TimVipond]

Quote:

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Likewise, I watched the commercial tonight on DirecTV 608. I could care less what grade QS is talking about, I just found it really interesting that QS got the contract for the preferred Ferrari oil, not Castrol, not M1.

I bet the QS salesperson that nailed this contract had a big party that night!

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No surprise here. Shell pays Ferrari alot of money for corporate sponsorships in racing and to recommend Shell products in their cars. Shell is not known for their car oils and loses market share every year as far as I know. Quaker State is owned by Shell and has a better reputation and larger market share. Quaker State introduces a new oil and highlights Ferrari. As usual, just follow the money.

 

[globey]

Was that commercial about QS HP? I was just looking at all the pretty horsies chasing that car.

 

[wgtoys]

Quaker State is simply one of Shell's brands, so it is no surprise that Quaker State is advertising it's Ferrari connections.

These oil promotion deals between lubricant companies and car companies are first and foremost about money, not about technical superiority.

 

[RF Overlord]

I don't think I asked my question properly. I wasn't looking for comments about Ferrari recommending Quaker State oil, I was looking for Doc Haas' comments about Ferrari recommending 5W-40 and 10W-60, while he is promoting 5W-20 for the same cars. Sorry for the confusion...

 

[ToyotaNSaturn]

RF, I understood your question, I just gave my $0.02 on the subject

 

[wileyE]

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I don't think I asked my question properly. I wasn't looking for comments about Ferrari recommending Quaker State oil, I was looking for Doc Haas' comments about Ferrari recommending 5W-40 and 10W-60, while he is promoting 5W-20 for the same cars. Sorry for the confusion...

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Can;t speak for the doc, but I get the impression he promotes 5w20 (or whatever) for the way HE uses his Ferrari.
Ferrari has to recommend based on worst case foreseen usage of their product, which may include autobahn extended speeds or racing on hot track in less than ideal conditions.

 

[Gilitar]

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Likewise, I watched the commercial tonight on DirecTV 608. I could care less what grade QS is talking about, I just found it really interesting that QS got the contract for the preferred Ferrari oil, not Castrol, not M1.

I bet the QS salesperson that nailed this contract had a big party that night!

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No surprise here. Shell pays Ferrari alot of money for corporate sponsorships in racing and to recommend Shell products in their cars. Shell is not known for their car oils and loses market share every year as far as I know. Quaker State is owned by Shell and has a better reputation and larger market share. Quaker State introduces a new oil and highlights Ferrari. As usual, just follow the money.

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I am willing to bet that Shell is gaining market share through the Pennzoil and QS brands. Also, don't forget about Rotella!

 

[TimVipond]

Last I heard, Shell, Pennzoil and QS were all losing market share after Shell bought P & QS. Amsoil is gaining market share. Hmmm....

 

[Gilitar]

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Last I heard, Shell, Pennzoil and QS were all losing market share after Shell bought P & QS. Amsoil is gaining market share. Hmmm....

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Oh that's it. Amsoil must be taking mass amounts of market share from SOPUS.

Seriously, Amsoil is a great boutique oil, it's even a superior product, but 90% of the population has no idea what Amsoil even is.