Mobil's #1 competitor

[Doug Hillary]

Hi,
Shell have had an excellent range of HD oils for many decades. A Shell HD was the factory fill at Porsche for many years in all air-cooled engines

Shell market their Commercial oils under a number of Brands in different Countries. Rimula, Rotella are but two

Most Trucking enterprises consider fuel, fuel stop locations and price much more than oil (usually). In many cases this prevented Castrol's move into Fleets as they were not fuel sellers

I would rate Shell's HDEOs in the top three anywhere

Regards
Doug

 

[doctorr]

I would put Shell Helix against any of that "competition"!

....and don't forget that SOPUS is the real "top seller" - Shell Oil Products U.S. owns both the Pennzoil and Quaker State brands.
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doc

 

[Bob A.]

In our valley there are 140,000 people. Ours is still an agrarian economy (fruit, wine grapes and wines, hops (2nd leading hops producer in the world - and until 5 years ago was the first

), various vegetable crops, you name it . . .

Interestingly enough, the biggest community in our valley has all of the urban issues and many of the cultural opportunities that the big cities do (a quality symphony, live theather, professional, indoor sports complex, some major crime, youth gangs) . . . but . . . we do not have the same choices for auto products as the big cities.

Recently Shell has taken over just about every service station in the largest city in the area, as well as in many of the surrounding communities. There are only three Chevron minimarts left, about the same number of ARCO mini marts, three Conoco mini marts, four 7-11 Citgo mini marts, one Cenex, and the rest are all Shell. No Exxon, no Mobil, no Texaco, no Sunoco, no British Petroleum, no Tesoro, etc., etc., etc. Shell has bought out all of the rest and offers the most convenient opportunities to buy diesel, period. The truck stops are Shell stations and, obviously, have Shell products.

The big yellow Shell signs dot the countryside and light the way for the cows to come home at night.

These circumstances are why Shell sells the most diesel engine oil. They've cornered that specific market by buying out all of the small service operators formerly affiliated with the other major brands.

Sign of the times? Our Walmart, which is as big as any anywhere, just stopped stocking Delvac 1300 Super 15W-40 because it wasn't selling well enough. Really ticked me off today when I went down to buy some Delvac, and they said they weren't selling it anymore. They've also seriously reduced their Delo 400 inventory.

Unfortunately, IMNSHO, Shell does not make the best diesel engine oil! They've just gone about the business of swallowing up the business.

 

[jaj]

I have to say I'm stunned that nobody pointed out that Shell is the market share leader in every PCMO market on Johnny's list, as well as the HD market in North America and a few others.

PZ/QS IS Shell, although just as Shell has different product lines in other markets, they have Pennzoil and they have Quaker in North America. Each has its own formula and marketing, but, hey, they're all Shell!

Cheers
JJ

 

[Losiho]

I'm not sure why Castrol cops all the bagging around here. By the look of it, Shell is also making a packet out of consumers by calling XHVI "synthetic".

I still struggle to comprehend that Helix Ultra is the factory fill for Ferrari.....

 

[Johnny]

First of all Shell is not swallowing up the small guy. The small guy still owns the business it's just Shell instead of something else. When ever you see something like this you can rest assured that the other brands are dotting the landscape somewhere else. These things are worked out between the major gas brands long before any changes are made. It's all based on supply logistics.

Just a quick note on how this all got started. It was right after WWII. Companies like Pennzoil, Quaker State, Valvoline, Kendall, etc., decided to go after the consumer auto business. Mobil, Chevron, Texaco, and others decided to go after the industrial trade for their lubricants and sold their consumer oils at their gas stations. Shell decided to go after the transport business and dotted the landscape with truck stops. All were successful and now everyone wants all the business or as much of it as they can get.

The basic business model is, make a good product, advertise it, and give good service. Without any of these three you will not succeed in todays world.

 

[Blue99]

quote:

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Originally posted by Johnny:
First of all Shell is not swallowing up the small guy. The small guy still owns the business it's just Shell instead of something else.

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Just to furthur explain what Johnny is talking about, the small business/station owner has the option for "branding" with whatever gasoline marketer is offering the best deal.

As an example, see the brand options available from This Gasoline Distributor in Wisconsin. It's just a matter of changing signage, pump decals & panels.

Also, this is a bit off-topic, as Johnny's market data is for lubricants, not gasoline.

 

[Johnny]

Thanks Blue99. I try to stay away from the fuels side of the business. To hard to keep up with. I try my best to stay loyal to the company I work for, but I have no problem at all using Mobil, Exxon, BP, or Chevron gasolines. There all good products.

World wide considering everything an oil company procduces the last rankings I saw were:
1. Exxon/Mobil
2. Shell
3. Chevron
4. BP

 

[Ilikesynthetics]

quote:

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Originally posted by Drew99GT:
I use GTX High Mileage because John Force's 7500 horsepower funny car uses it

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Please tell us that you don`t really believe that???

 

[haley10]

quote:

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Originally posted by Ilikesynthetics:

quote:

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Originally posted by Drew99GT:
I use GTX High Mileage because John Force's 7500 horsepower funny car uses it

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Please tell us that you don`t really believe that???

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Well, it's true and Mark Martin uses Valvoline with just a touch of Viagra thrown in.

Seriously, everything these guys do is custom and we know it.

 

[Johnny]

haley10: You need to update your files. That's Pennzoil and Viagra now.

 

[k1xv]

Wolf's Head 30 weight?

 

[DR Racing]

With all this data the main motor oil company's all have a connection to one of the big oil monsters E/M, shell, C/P, BP, chevron. Is valvoline connected to one of these. Dan

 

[Johnny]

DR: Not at this time. There were rumors that Chevron or Mobil was looking at them a couple of years ago, but since Chevron took on Havoline I don't think Valvoline is in their sites anymore, and this was before the Exxon-Mobil merger.

Valvoline is owned by Ashland Oil which is hooked up with Marathon Oil. Sooner or later I'm sure one of the giants will buy them.

At one time I thought it would have been a good fit for Conoco, but since the Phillips merger, who knows.

 

[2004 F150 4x4]

Easy ,it's Pennzoil.

 

[TurboLuver]

quote:

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Originally posted by DR Racing:
Americans are suckers for marketing BS. When in doubt spend another 100 million on TV ads.

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quote:

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Originally posted by DR Racing:
Just making the point that the best seller is not necessarily best product.

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I agree 100%, for proof just look at the ford motor company...

 

[TooSlick]

Buster,

I'd say EOM's main competitors are the Environmental Protection Agency and the citizens of oil producing regions worldwide...

"Where have you gone Joseph Hazelwood?,
Joltin' Joe has left and gone away,
Hey,hey,hey...hey,hey,hey"

TS

 

[buster]

quote:

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I'd say EOM's main competitors are the Environmental Protection Agency and the citizens of oil producing regions worldwide...

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Ha..their is truth to that I'm sure. You seem to have a strong "dislike" for XOM. Remember though, Amsoil needs them as well.

 

[haley10]

quote:

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Originally posted by Jimbo:
Aviation lubricants in the US market:

1. AeroShell
2. ExxonMobil
3. All the rest

When you count SOPUS that owns Pennzoil/QS, Shell is number one in finished lubricants in nearly all categories worldwide.

In US gasoline refining, not XOM, not Chevron, not BP, nor ConocoPhillips, but Valero is number one and very few have even heard of them.

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Jimbo, I have heard of Valero. In my infinite wisdom, I invested back in the 80's. Wonderful technology, but bad timing. Didn't beat me up too bad, and it was part of the learning process.

Valero could turn sludge into pure gold efficiently, but when the bottom fell out of the light sweet crude prices...well, you know the story.

Valero is cool and I don't buy individual stocks anymore.

 

[Johnny]

haley10: All the Rousch cars are now Pennzoil (NEXTEL, BUSCH, & TRUCK). Look on the quarter panel just in front of the rear wheels and look on each of the drivers uniforms on upper right chest area. Valvoline is on the two red Dodges on the roof post just in front of side window.