Originally Posted By: anndel
I'll stick to M1 for our 2014 Tacoma and HM for the older car/truck. Both are $23/jug at WM and like everyone said, the AP sits on the shelf collecting dust but funny here in Hawaii where everything costs an arm and a leg, my local WM
can't keep Royal Purple stocked on the shelf long enough before the next shipment.
Royal Purple is marketing genius. Put purple dye in oil, get followers. Sad, but true. There is one born every minute to buy that.
Mobil 1 Annual Protection marketing is based on real patents by Exxon-Mobil over the years.
https://mobiloil.com/en/article/why-the-...-tested-results
If their anti-aging (antioxidant package) really does perform well, then they do have a great product.
The only question is How to use M1 Annual Protection? People with expensive, nice engines, might want to
simply buy the best, and that is a market segment.
Another part of the market is people who drive a lot and want to go the 20k miles between changes.