Costs too much? It's about $5.90/qt at my Wal-Mart and look at its properties. It takes the GC viscometrics and goes even further with it in at least one aspect. Only 11.8 cst kinematic viscosity for a relatively high 3.66 cP HTHS and a super low pour point of -65F (-54C). Add a hefty additive package on top of that. I don't know of any comparable oil in the world (based on what we know so far), let alone a low priced one. An unknown right now is how the hefty add pack is distributed (how much to extra anti-wear additives and how much extra to detergents).