Mobil 1 Truck & SUV blend?

[Rabbler]

I was at a US Wal-mart today oil shopping (love the US price on M1 & PP btw)and most of the 5w30 Mobil 1 was badged Truck & SUV.
Any one seen this stuff before?
A search of BITOG didn't show it.
It this something new / old?
It claims on the bottle to have extra 'performance additive' for trucks and SUV's (whatever that means)
I wonder if it's any different or just marketing. As it wil be going in my truck eventually I picked the Truck/SUV bottle.
Anyone seen a VOA?
Opinions / experience welcome.

 

[CMB]

My father runs Mobil 1 and he has switched back and forth between the 2 (reg. Mobil1 syn and truck / SUV). According to him, he notices no difference.

 

[OilGuy]

M1 Truck and SUV 5W-30 has an extra antioxidant boost - for the same price, why not?

 

[Eddie]

The M1 T & SUV has a more robust additive package and has a higher ACEA rating. Check the Mobil 1 site to get more information. Ed