In 2006 or 2008, M1 placed a strong 2nd in Amsoil's comparison test. Now it's middle of the pack.
First it was the move to Visom. I was ok with that. Then Valvoline caught them with what was apparently a post Katrina version of M1 that wasn't meeting the IVA test. I never thought that was a big deal due to the circumstances so that didn't bother me.
They also diluted the brand and made M1 and Mobil 1 Extended Performance, which is what almost all of the other brands have also done. Then they came out with Mobil Super. Why?
The overall performance though is now on par with the other brands. Mobil 1 does not stand out like it used to. It's no longer the top in performance.
First it was the move to Visom. I was ok with that. Then Valvoline caught them with what was apparently a post Katrina version of M1 that wasn't meeting the IVA test. I never thought that was a big deal due to the circumstances so that didn't bother me.
They also diluted the brand and made M1 and Mobil 1 Extended Performance, which is what almost all of the other brands have also done. Then they came out with Mobil Super. Why?
The overall performance though is now on par with the other brands. Mobil 1 does not stand out like it used to. It's no longer the top in performance.