I think the next big trend in base oils & additives is strictly GTL, so the EOP base oil project got "left on the wayside".
All the major lubricant suppliers - ExxonMobil, ConocoPhillips, Chevron, and , of course Shell, have major financial committments to GTL projects in the middle east.
And no doubt, based on the GTL footprint for GF-5 in 2010, the additive companies are already developing tecnologies for use with the GTL Grp III basestocks.
So, I think EOP basestocks, and any special additive technology, as an alternative to PAO, were about 5 years too late in the initial launch, as capital funds are now being channeled to GTL.