MaX Life FULL SYN New Look & Change

[njohnson]

Went shopping at our Meijer yesterday, and checked the automotive section, just for fun. They must have had a new shipment come in. There were new bottles of the Maxlife Synthetic on the shelf. Not just new bottles, but the new marketing of Valvoline as well, where they compare Maxlife against Mobil 1 High Mileage.

The new bottles had a little cardboard box thing that fits over the cap, and it lists all the claims Valvoline is making on their website here.

http://www.seeadifference.com/

It really is pretty good marketing. They are hoping the average Joe looks at it and goes, "Whoa, better wear protection than Mobil 1." and grab the bottles.

I want to see more of the test they used. I focus on their words, "40% more anti-wear film", it doesn't say 40% better anti-wear than Mobil 1 High Mileage, just a thicker film.

So, say they have a way to measure the film thickness, and they are claiming thicker film than Mobil 1, but that doesn't translate into better wear protection, does it? Wouldn't that depend on the film strength?

Yes, Maxlife may be 40% thicker, but, say, if it takes 500 psi to breech the film, whereas, Mobil 1 with a 40% thinner film, isn't breeched until 1,000 psi, than Mobil 1 would offer the better wear protection?

Just throwing some thoughts out there.

 

[wemay]

Originally Posted By: krismoriah72
1)Maxlife with Dexos "for cars over 75000 miles " GM required dexos in 2011 and newer vehicles. Many GM owners will have to wait until they hit 75000 miles to use this oil.

2)Accoring to Dexos website http://www.gmdexos.com/ " the highest quality oil formulated exclusively for GM engines"


So by both Valvoline and Dexos advertising this oil is exclusive to GM engines with over 75000 miles.



Valvoline asserts that MaxLife can be used in new vehicles. No need to wait until 75K miles.

http://www.valvoline.com/faqs/motor-oil/high-mileage-motor-oil/

3. Do I have to wait until my car reaches 75,000 miles before I can use MaxLife?

Valvoline MaxLife motor oil is designed for high mileage vehicles of 75,000 miles or more. However, it is perfectly acceptable to use the high mileage motor oil in new or used vehicles with less than 75,000 miles.

 

[threeputtpar]

Originally Posted By: Oil Changer
Lipstick on a pig. Change the bottle all they want, it's still swill inside.


Did I miss the mega thread about their engine oil grenading one of your engines? I thought it was just your trans they sabotaged?

OP - my guess is that they had a glut of Synpower silver bottles and red Maxlife caps and used them up this way to save some money. It was a good time to rebrand a product, as the packaging changed. Two birds with one stone.

 

[Brons2]

I'm glad they didn't put the API starburst on this new formulation. (and for those doubting it, the new bottle clearly does not have an API startburst on the front).

The point is to maximize protection against engine wear in older engines, not fractional gains (at best) in fuel economy.

 

[KCJeep]

Looks like GM is having it's way with more and more players. I'm a huge Maxlife fan have used it a ton in our older vehicles. Am I reading right they have killed the "Resource Conserving" on Maxlife??? Fine with me if they did that probably means they thickened it back up a bit.

Maybe not though, Castrol High Mileage has been claiming to be Resource Conserving for a couple years now AND the specs still show it to be one of the thickest High Mileage oils around. Hard to tell with Castrol though their spec sheets are so bad.

 

[CELICA_XX]

Originally Posted By: KCJeep
Am I reading right they have killed the "Resource Conserving" on Maxlife??? Fine with me if they did that probably means they thickened it back up a bit.

No, every viscosity of Maxlife Full Synthetic is labeled as 'Resource Conserving' according to their spec sheets.

 

[Merkava_4]

I don't like the red cap on the bottle. If I saw that on the shelf without knowing, I'd think somebody opened up two bottles and got the caps switched around.

 

[tony1679]

Originally Posted By: 3800Series
Originally Posted By: tony1679
Originally Posted By: 3800Series

Just did a little reading, from what I read that synthetic maxlife isn't API certified.

I'm dying to see where you read this from...


http://www.valvoline.com/faqs/motor-oil/high-mileage-motor-oil/

Question #5

I like maxlife myself I might have misstated originally I was meaning the starburst.

"My owner's manual says to only use motor oil featuring the American Petroleum Institute (API) starburst. I don't see it on the MaxLife bottle. Is it still ok to use in my car?
MaxLife is formulated with specialized additives that help fight the problems typically found in higher mileage engines. Because MaxLife's high mileage oil formula is focused for maximum performance in stopping the four major causes of engine breakdown - leaks, deposits, sludge, and friction - it was not formulated to exceed API criteria for fuel economy (also known as the API starburst on packaging labels). However, the difference between average fuel economy results for MaxLife and other motor oils that meet the API criteria is still very minimal. More importantly, if you want the extra protection that MaxLife offers then you can use MaxLife in any vehicles that specify enhanced fuel economy motor oils (API starburst)."


WRONG! Their faq information is ancient. That is also for the semi-syn maxlife from ages ago, not the full-syn. I will post pics when i can get to a computer (on my phone, not working properly).

 

[Oil Changer]

The apple does not fall far from the tree.

Originally Posted By: threeputtpar
Did I miss the mega thread about their engine oil grenading one of your engines? I thought it was just your trans they sabotaged?

 

[threeputtpar]

Originally Posted By: Oil Changer
The apple does not fall far from the tree.

Originally Posted By: threeputtpar
Did I miss the mega thread about their engine oil grenading one of your engines? I thought it was just your trans they sabotaged?


So, because Toyota once produced a V6 engine that had a defect that promoted sludging when maintenance was not strictly followed all of their products can now be deemed garbage just because they have the same badge on the hood?

Your warnings to those that ask about Maxlife ATF would hold far more water if you didn't condemn all Ashland's products just because you feel they are guilty by association.

 

[camrydriver111]

Originally Posted By: threeputtpar
Originally Posted By: Oil Changer
The apple does not fall far from the tree.

Originally Posted By: threeputtpar
Did I miss the mega thread about their engine oil grenading one of your engines? I thought it was just your trans they sabotaged?


So, because Toyota once produced a V6 engine that had a defect that promoted sludging when maintenance was not strictly followed all of their products can now be deemed garbage just because they have the same badge on the hood?

Your warnings to those that ask about Maxlife ATF would hold far more water if you didn't condemn all Ashland's products just because you feel they are guilty by association.


What is the problem with Maxlife ATF?

 

[KCJeep]

Originally Posted By: camrydriver111

What is the problem with Maxlife ATF?


There isn't one.

 

[Oil Changer]

Over-hyped junk.

Originally Posted By: camrydriver111
What is the problem with Maxlife ATF?

 

[jcwit]

Originally Posted By: Oil Changer
Over-hyped junk.

Originally Posted By: camrydriver111
What is the problem with Maxlife ATF?


Support that statement with------------------???????????

 

[racin4ds]

Anybody else see the new commercial for this and hear them state "contains 40% more anti-wear protection than Mobil 1" ??

Is there a VOA/UOA on this yet? I'm betting its MOs2..

 

[OVERKILL]

Originally Posted By: racin4ds
Anybody else see the new commercial for this and hear them state "contains 40% more anti-wear protection than Mobil 1" ??

Is there a VOA/UOA on this yet? I'm betting its MOs2..


No, it wouldn't be MOS2. BTW, Mobil 1 0w-40 contains "60% more anti-wear protection" than Mobil 1 Advanced Fuel Economy 0w-30. Because it has that much more Zinc in it (didn't even bother checking phos).

Marketing can be fun.

 

[Bgallagher]

Originally Posted By: threeputtpar
Originally Posted By: Oil Changer
Lipstick on a pig. Change the bottle all they want, it's still swill inside.


Did I miss the mega thread about their engine oil grenading one of your engines? I thought it was just your trans they sabotaged?

OP - my guess is that they had a glut of Synpower silver bottles and red Maxlife caps and used them up this way to save some money. It was a good time to rebrand a product, as the packaging changed. Two birds with one stone.


+1 I think maxlife is a solid brand of oil. Sounds like it is probably the same thing as their synthetic maxlife but now has a different bottle.