Why? Lets just say that this guy, "did his research". What good would it have been when Ford is outright lying about the range of this thing?
People who "do their research" buy vehicles based on the numbers provided to them by the manufacturer. What else do they have to go by? Ford advertises this thing, (2022 F-150 Lightning), with a 230 mile range with the standard battery. And 300 miles with the extended range pack.
In reality it will get nowhere near that distance. In short Ford is putting out false advertising. And you want to blame the customer who purchases one of these turds on wheels in good faith, then finds out he's been duped.
And here's a news flash. People buy pickup trucks to tow and haul with. The fact of the matter is that Ford advertises and sells this thing based on a 10,000 pound towing capacity if it is purchased in it's full towing mode.
And the harsh reality is that it won't go 100 miles at highway speeds in that configuration. That's like buying an electric golf cart that craps out at the 5th hole. What is the owner supposed to do, call the starter, and tell him to send out a caddy?
Your argument would be valid, (that this guy is a "moron"), if Ford advertised the correct numbers, and he bought it anyway, and then started complaining. But that was not the case. The reality is he was outright lied to, and duped into purchasing something that could not perform the task it was designed, advertised, and sold to do.
"Ford estimates that range for the 2022 F-150 Lightning electric pickup will be 230 miles for trucks with the standard battery and 300 miles on trucks with the extended-range pack".
Did I miss something? Where in the article does it indicate he purchased the truck with the extended range battery pack? If that F-150 Lightening has the standard battery pack, he is getting the mileage advertised by Ford. The article stated he drove from Winnipeg to Fargo (~220 miles + undisclosed reserve) and from Fargo to Elk River (~215 miles + 12 miles reserve) between rechargings.
It is clear that the owner has no clue as to how to manage trip logistics and made assumptions that refueling an EV would be as uncomplicated as an ICE vehicle. Another example of someone who has more money than common sense. I also found the attached video clip telling as it did not even mention this individual's "plight". I won't get into politics here, but the whole article and clickbait title reeks of a hit-piece to promote an anti-EV agenda. While I don't plan to buy one, I appreciate the opportunity to have a choice of ICE, EV or hybrid technology in my next vehicle.