Mach-E sales drop 40% - Fickle market

[JeffKeryk]

I think Ford should be kicked in the teeth for dragging the iconic "Mustang" name into this EV foray. I have no dog in this fight but for goodness sake have some rectitude.

Maverick-E maybe? Just kidding. I think the new Maverick pickup is a great fit for so many families. I consider it the new Datsun PU.
I just hope Ford dealers do not jack up prices and corral the win-win opportunity of the Maverick.
Just my 2 cents...

 

[tmorris1]

I think a lot of people bought whatever they could get their hands on, took the $7500, and flipped out of them and into what they wanted. That's kindof what I'm doing with my Volvo C40.

There has to be some stipulation with the tax credit that you can't sell it within a certain time?

 

[UncleDave]

Around here there way more than that. Also, if you want to take advantage of the tax rebate you need to have a $7500K tax liability. For a family with a couple kids with tax credits, etc - thats well south of a gross income above six figures. And you still need to front the $7500. That gets most buyers pretty close to the fifth quintile, or the technical marketing definition of wealthy.

Mustangs are for blue collar single people. Thats the stereotypical demographic - again outliers excepted.

Why is it in this part of the forum that any comment that doesn't demand every person own a Tesla cause outrage?


View attachment 138482

There is no "around here" with Tesla pricing unlike local dealers who charge ADM on anything remotely desirable, and as your own c&P says - these particular cars aren't 60K and the cheap one can get the tax credit.

With 50-90K half tons being the most popular vehicles in the US - talking about 60K being only for the rich is laughable.

If the Mach E were an actual Mustang you'd be correct about the demographic, but the Mach E isnt, its somewhere between a crossover and an SUV and doesn't fit the standard mustang bill.

Not sure anyone cares about what car someone decides to buy - what people care about is whether the author gets the details right or not.

The thing with electric cars is people that dont like them cant add to a conversation about them outside of linking to articles that support their position. Few to none have any actual experience or useful info to share, some offer downright fraudulent and hopelessly out of date info.

Guys that dont like EV's because of whatever reasons invent banal circumstances, or come up with reasons that simply dont hold water and are going to be called out whenever they do that.

One example of this is that somehow it's more convenient to visit a gas station 52 or more times a year than to plug in at home.
Another would be inventing trip times that dont hold water when using third party apps to verify.

 

[thastinger]

Because they cost $60K+. Usually only people who make in top quintile income bracket buy cars priced in that range. If there are outliers that is fine, but that is the marketing demographic.

I am in that bracket and I don't own one. I have lots of friends in that bracket also - none own mustangs. Lots of BMW, Porsche, Rover and many "normal" cars, but no Mustangs.

There isn't a single GT500 in the crowd?

 

[tmorris1]

There is no "around here" with Tesla pricing unlike local dealers who charge ADM on anything remotely desirable, and as your own c&P says - these particular cars aren't 60K and the cheap one can get the tax credit.

With 50-90K half tons being the most popular vehicles in the US - talking about 60K being only for the rich is laughable.

If the Mach E were an actual Mustang you'd be correct about the demographic, but the Mach E isnt, its somewhere between a crossover and an SUV and doesn't fit the standard mustang bill.

Not sure anyone cares about what car someone decides to buy - what people care about is whether the author gets the details right or not.

The thing with electric cars is people that dont like them cant add to a conversation about them outside of linking to articles that support their position. Few to none have any actual experience or useful info to share, some offer downright fraudulent and hopelessly out of date info.

Guys that dont like EV's because of whatever reasons invent banal circumstances, or come up with reasons that simply dont hold water and are going to be called out whenever they do that.

One example of this is that somehow it's more convenient to visit a gas station 52 or more times a year than to plug in at home.
Another would be inventing trip times that dont hold water when using third party apps to verify.

Lots of assumptions here, but not everyone can plug in at home all the time. If it works for you great, but they aren't ready for prime time around here yet. I don't want to charge an electric F-150 5 or 6 times on a fishing trip to northern MN. Try to pull into a charger with a boat or dirt bike trailer assuming you can find one. They tout all the power for towing, but make sure you don't plan on going more than about 75 miles (probably less in the winter). I also read about EVs not taking a charge when it was really cold (-20F).
I don't have anything against them, but they aren't ready for everywhere yet.

 

[UncleDave]

Lots of assumptions here, but not everyone can plug in at home all the time. If it works for you great, but they aren't ready for prime time around here yet. I don't want to charge an electric F-150 5 or 6 times on a fishing trip to northern MN. Try to pull into a charger with a boat or dirt bike trailer assuming you can find one. They tout all the power for towing, but make sure you don't plan on going more than about 75 miles (probably less in the winter).
I don't have anything against them, but they aren't ready for everywhere yet.

Sure if you cannot plug in at a house, or wherever you park at night- convenience likely flips.

EV's cannot replace truck's that tow for range - how many do?
Where do you park your boat and trailer if you live in an apartment?

There are a lot of details around cold weather charging - it isnt cut and dried "they wont take a charge" at -20.
That statement is a lot like saying diesels dont start at -20. Lots of detail.

They do not fit everywhere. Did anyone say they do?

 

[SC Maintenance]

There is no "around here" with Tesla pricing

I posted the Tesla price from their website. The person I was replying to said they were cheaper. If he is wrong tell him. Cheapest Tesla is $4K + TTT according to the website. Happy.

The average new vehicle price is much less than that. The median price is likely significantly less - there is another thread here on that. The Average income earner doesn't buy new cars anyway, they buy used cars. The technical marketing definition of wealthy is the 5th quintile household income.

The mach e marketing doesn't fit the demographic - IMHO. Maybe why its not selling well. Which is the point of this thread. Not Tesla.

Once again an non Tesla EV thread devolves into a argument about Tesla, as always.

 

[wpod]

I have posted this before and I would say Tesla is what the others will be judged by.

 

[UncleDave]

I posted the Tesla price from their website. The person I was replying to said they were cheaper. If he is wrong tell him. Cheapest Tesla is $4K + TTT according to the website. Happy.

The average new vehicle price is much less than that. The median price is likely significantly less - there is another thread here on that. The Average income earner doesn't buy new cars anyway, they buy used cars. The technical marketing definition of wealthy is the 5th quintile household income.

The mach e marketing doesn't fit the demographic - IMHO. Maybe why its not selling well. Which is the point of this thread. Not Tesla.

Once again an non Tesla EV thread devolves into a argument about Tesla, as always.

First You said EV's were 60K and for the rich. Not exactly up to date info - right ?

Any conversation about market competitiveness and EV's is likely to bring up tesla.

Thats what this thread is about - why the surprise or shock?

Do you live in a house or an apartment.

 

[Torrid]

I think a lot of people bought whatever they could get their hands on, took the $7500, and flipped out of them and into what they wanted. That's kindof what I'm doing with my Volvo C40.

I do know there was a run of ID.4 owners buying a new one every year for a bit, like a lot of them. I don't remember the exact reasoning but I believe it was something with the tax credit which is why so many of them are at VW dealers. I just didn't think I'd see 3 at my own dealer for that.

 

[Torrid]

Around here there way more than that. Also, if you want to take advantage of the tax rebate you need to have a $7500K tax liability. For a family with a couple kids with tax credits, etc - thats well south of a gross income above six figures. And you still need to front the $7500. That gets most buyers pretty close to the fifth quintile, or the technical marketing definition of wealthy.

Mustangs are for blue collar single people. Thats the stereotypical demographic - again outliers excepted.

Why is it in this part of the forum that any comment that doesn't demand every person own a Tesla cause outrage?


View attachment 138482

I think you're misunderstanding the outrage. You've constantly told everyone they're for the rich and $60k+ and as you can see above a RWD Model 3 is $44k which I bought. You're whiny "It's for the rich! It's a toy!" type of approach is combative, aggressive, and less than friendly. We can easily have a conversation and I can explain to you why I made the choice, which I have tried to do without telling you that you must buy one. Trying to stick to some label which is akin to name calling doesn't make for a healthy give and take exchange which I feel this forum is more than capable of doing.

It's ok that it's not for you. It's awesome we have so many options in this market that continues to expand into more options.

 

[SC Maintenance]

First You said EV's were 60K and for the rich. Not exactly up to date info - right ?

Any conversation about market competitiveness and EV's is likely to bring up tesla.

Thats what this thread is about - why the surprise or shock?

Do you live in a house or an apartment.

Whats the average sale price of an EV? Its not 32K as inferred. Your the one that brought up the 32K, but its the lowest cost one, you have to live in a state where you get a big kicker. You also brought up 90K F150's - most F150 owners aren't buying those either.

Not surprised at all that a Tesla Fanboi would bring up Tesla to start an argument over my innocuous opinion.

 

[edyvw]

When I saw that rear wishbones are welded from two pieces, I didn’t want to imagine rest if the car.

 

[tmorris1]

Sure if you cannot plug in at a house, or wherever you park at night- convenience likely flips.

EV's cannot replace truck's that tow for range - how many do?
Where do you park your boat and trailer if you live in an apartment?

There are a lot of details around cold weather charging - it isnt cut and dried "they wont take a charge" at -20.
That statement is a lot like saying diesels dont start at -20. Lots of detail.

They do not fit everywhere. Did anyone say they do?

Relax...

 

[JeffKeryk]

Whats the average sale price of an EV? Its not 32K as inferred. Your the one that brought up the 32K, but its the lowest cost one, you have to live in a state where you get a big kicker. You also brought up 90K F150's - most F150 owners aren't buying those either.

Not surprised at all that a Tesla Fanboi would bring up Tesla to start an argument over my innocuous opinion.

The average price of an EV has been high, for sure, but continues to come down. Why? Because car companies wanna sell more cars.
Regarding Tesla, Musk's "Secret Plan" which he posted years ago, is to learn about EVs by 1st building and selling expensive cars and then moving progressively lower in models and price.
This is the typical product life cycle of any new product and its market. In the early days of auto, only the very rich could own a car.
A Model 3 can now be cross shopped with a Camry, for those who may be so inclined.
My crystal ball is cloudy, but the Model 2 "everyman's car" just may be imminant. Time will tell.

Full transparancy, some may call me a fanboi, but I am more of a car nut... Ha!

 

[edyvw]

The average price of an EV has been high, for sure, but continues to come down. Why? Because car companies wanna sell more cars.
Regarding Tesla, Musk's "Secret Plan" which he posted years ago, is to learn about EVs by 1st building and selling expensive cars and then moving progressively lower in models and price.
This is the typical product life cycle of any new product and its market. In the early days of auto, only the very rich could own a car.
A Model 3 can now be cross shopped with a Camry, for those who may be so inclined.
My crystal ball is cloudy, but the Model 2 "everyman's car" just may be imminant. Time will tell.

Full transparancy, some may call me a fanboi, but I am more of a car nut... Ha!

So, basically the price of Model 3 is going to direction where it will be sold for what is really worth?

 

[SC Maintenance]

The average price of an EV has been high, for sure, but continues to come down. Why? Because car companies wanna sell more cars.
Regarding Tesla, Musk's "Secret Plan" which he posted years ago, is to learn about EVs by 1st building and selling expensive cars and then moving progressively lower in models and price.
This is the typical product life cycle of any new product and its market. In the early days of auto, only the very rich could own a car.
A Model 3 can now be cross shopped with a Camry, for those who may be so inclined.
My crystal ball is cloudy, but the Model 2 "everyman's car" just may be imminant. Time will tell.

Full transparancy, some may call me a fanboi, but I am more of a car nut... Ha!

And you also didn't get all but hurt on my opinion on why the Mach E isn't selling that great like others did.

Its an opinion. No one really knows why.

But the Mach E is still priced well above the average sedan, as most EV's are in most states. Marketing it as a mustang - which is supposed to be a blue collar everyman car was a mistake - IMHO. Maybe in the long run it won't be? But I still think there targeting the wrong place. That opinion has nothing to do with Tesla or EV's in general.

Anyway, I should have said the MachE isn't selling because it sucks compared to Tesla. Then I would have gotten 100 likes.

 

[CarGuy00]

I wouldn't draw too many conclusions from a single month worth of sales on one car. I heard that the Mach-E outsold gas Mustangs last year??

I test drove a Mach E last year, it wasn't for me. It was the GT trim, I liked the power. But I didn't care for the interior or the rough (bouncy) ride.

 

[JeffKeryk]

I wouldn't draw too many conclusions from a single month worth of sales on one car. I heard that the Mach-E outsold gas Mustangs last year??

I test drove a Mach E last year, it wasn't for me. It was the GT trim, I liked the power. But I didn't care for the interior or the rough (bouncy) ride.

A 45% drop is a big number. I'm sure it has Ford's attention. Unsold inventory is a manufacturing company's worst nightmare. They have incurred all the cost and realized none of the revenue.

 

[UncleDave]

Whats the average sale price of an EV? Its not 32K as inferred. Your the one that brought up the 32K, but its the lowest cost one, you have to live in a state where you get a big kicker. You also brought up 90K F150's - most F150 owners aren't buying those either.

Not surprised at all that a Tesla Fanboi would bring up Tesla to start an argument over my innocuous opinion.

The average sales price when? Last year - or now?

I didnt bring up "32K". Wrong guy.

I gave a range on half tons - are half tons for the rich?

Do you live in a house or apartment?

I'm not anyones fanboy. I dont own a tesla (or any EV) I have two trucks and more powerful gasoline toys than almost anyone in this forum.