Mach-E sales drop 40% - Fickle market

[JeffKeryk]

In January, Ford sold 5,247 electric vehicles in the U.S., compared with 7,823 in December.
Customers seem to be unsure of what they want, for a number of reasons. I thought the Ford Mach-E was doing better. It seems they are having trouble competing on price. I think the dealer mark ups gave Ford a black eye, at least for some customers.

 

[Cujet]

I test drove one. I liked the interior, but felt it was off in a few areas, room wise. It's quiet, comfortable and it goes. That's about all I can say. There was nothing exciting or particularly interesting about it, that's for sure. It also drained the battery fast on the test drive. Owners report it is a temperamental thing to charge when on the road. Customers don't like that and word spreads.

 

[Oillover]

The EV market itself is fickle and driven by speculation and overnight fad.

 

[supton]

Are January sales expected to be stronger than December? I’m thinki, end of year sales sales might bump Dec.

 

[tmorris1]

There are a bunch for sale at a local dealer with around 5k miles on them. Test or dealer vehicles?

 

[PWMDMD]

Could it just be that people are hearing about it's problems?

 

[Shel_B]

Could it just be that people are hearing about it's problems?

What are those problems to which you allude?

 

[wag123]

The early adopters got theirs. Now the market has normalized and it is business as usual.

 

[oggb]

Hopefully the Mach-E will become the SN95 Mustang of EVs. In a few years you'll see them running around with trash bags taped where windows should've been, five different color body panels, mismatched tires and wheels, etc. etc.

I don't think anyone is surprised that they've sold poorly.

 

[Bottom_Feeder]

Why would you hope for that to happen?

 

[JeffKeryk]

Are January sales expected to be stronger than December? I’m thinki, end of year sales sales might bump Dec.

I'm sure that's part of it. Coupled with the tax incentive confusion, competition, dealer markups and problems that owners have reported on the Mach-E forum.

 

[JeffKeryk]

Hopefully the Mach-E will become the SN95 Mustang of EVs. In a few years you'll see them running around with trash bags taped where windows should've been, five different color body panels, mismatched tires and wheels, etc. etc.

I don't think anyone is surprised that they've sold poorly.

I am surprised, which is why I started this thread. There is anti-Tesla/Musk crowd and the Ford loyalists. I figured the Mach-E might significantly eat into Model Y sales, but that hasn't happened. But it is still early in the EV game. Who knows?

The article says the F-150 Lightning numbers are dropping off as well. Again, I don't think the dealers are doing Ford any favors.
I was behind a gorgeous blue F-150 the other day; I noticed there were no tail pipes... Hmmm... Then I saw this lightning bolt on the right corner. This truck is not for me, but it looked pretty cool. I liked it.

 

[JeffKeryk]

What are those problems to which you allude?

Check out the Mach-E forum.

 

[oggb]

There is anti-Tesla/Musk crowd and the Ford loyalists. I figured the Mach-E might significantly eat into Model Y sales, but that hasn't happened.

Most Mach-E buyers are new to the brand

 

[bdcardinal]

I still think it should have been called the Galax-E. They alienated a lot of the hardcore Mustang enthusiast market by calling it a Mustang.

 

[demarpaint]

I would think January is a bad month in most businesses, people are usually broke from the holidays. A more accurate representation of sales figures for EVs would be yearly sales. I wouldn't base anything on a month, or even a quarter, especially with something fairly new.

 

[gman2304]

Could it just be that

It starts at near 50G….plus it’s butt ugly?

 

[JeffKeryk]

Most Mach-E buyers are new to the brand

Interesting... But the article did say a large percent of the buyers were youg so it is possible this is their first purchase. Dunno.
But that is a surprising stat. Thanks!

 

[BMWTurboDzl]

In January, Ford sold 5,247 electric vehicles in the U.S., compared with 7,823 in December.
Customers seem to be unsure of what they want, for a number of reasons. I thought the Ford Mach-E was doing better. It seems they are having trouble competing on price. I think the dealer mark ups gave Ford a black eye, at least for some customers.

Lack of clarity with regards to tax credits for 2023? Economic concerns. How did all automakers do in Dec-Jan?

 

[tmorris1]

Lack of clarity with regards to tax credits for 2023? Economic concerns. How did all automakers do in Dec-Jan?

Also reality is setting in for some that things might not be the best coming up.