Lots of new Ram trucks rotting on dealer lots it seems

If RAM 1/2 tons were considered on a MACRO level the same as a Ford or Chevy 1/2 tons, RAM would not have a base sticker price $2k USD lower than Ford.
You chose the lowest possible trim, which is more similar to the GM W/T trim, which doesn't exist in the Ford F-150 lineup (would be similar to the "custom" trim my F-250 was) and are drawing a sweeping conclusion from it. A better comparison to the XL Ford trim would be the Big Horn, which is basically the entry-level non-stripper trim.

Expand the model list, how many trims does Ford have? 16.
Screen Shot 2024-06-09 at 10.28.55 PM.webp


Now, how many does RAM have? 27.
Screen Shot 2024-06-09 at 10.30.08 PM.webp


If we choose the Big Horn 3.6L trim, the prices are, not surprisingly, similar:
Screen Shot 2024-06-09 at 10.33.16 PM.webp
 
You chose the lowest possible trim, which is more similar to the GM W/T trim, which doesn't exist in the Ford F-150 lineup (would be similar to the "custom" trim my F-250 was) and are drawing a sweeping conclusion from it. A better comparison to the XL Ford trim would be the Big Horn, which is basically the entry-level non-stripper trim.

Expand the model list, how many trims does Ford have? 16.
View attachment 224090

Now, how many does RAM have? 27.
View attachment 224091

If we choose the Big Horn 3.6L trim, the prices are, not surprisingly, similar:
View attachment 224092
I didn't choose anything. I simply did a basic search, and the search returned what I suspected to be as true. RAM list price on its base 1/2 pickup $2k USD than on Ford's base 1/2-ton pickup.

When I did the basic search, I didn't know what the response would be, but what I suspected to be true was in fact true. Ford sells its base 1/2 ton pickup for $2k USD more than RAM. You are significantly smarter than me, and this is not rocket science. We know you are a very loyal fan of Dodge/Jeep/Ram, and a friend of yours owns a Dodge/Jeep/Ram dealership.

I had a friend that passed away at age 28 who like you was very loyal to Chrysler/Plymouth/ Dodge. Before his passing in the 1990s, he was restoring a 1968 Newport coupe with a 383 which I was thrilled to help him with. If he was alive today, he would only be buying MOPAR.

The perception, if not reality is- RAM trucks are not the same quality of Ford/ Chevy trucks. That is why RAMs have a $2k USD less base price on 1/2-ton trucks when compared to Ford/ Chevy. If that was not the case, Stellantis would not be selling its base 1/2-ton trucks for $2k USD less than its competition.
 
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Why do people want luxury car level in a truck?
Since you asked, why not? What's undesirable about a smooth, quiet ride with little to no road noise on a 2hr drive, with a good sound system, fantastic headlights, comfortable seats and lots of passing power?

It's a truck, exactly, so toss the luggage, cooler, maybe fishing gear and stuff in the bed, kids pile in the huge back seat area, and you drive up to the cottage with it. No problem towing the boat, ATV...etc.

So, my counter is, why wouldn't you want that? What's desirable about an uncomfortable weapon with tons of road noise, no creature comforts and seats that make your butt numb in 20 minutes? Is there some sort of masochist hero trophy I'm unaware of?
 
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I didn't choose anything. I simply did a basic search, and the search returned what I suspected to be as true. RAM list price on its base 1/2 pickup $2k USD than on Ford's base 1/2-ton pickup.

When I did the basic search, I didn't know what the response would be, but what I suspected to be true was in fact true. Ford sells its base 1/2 ton pickup for $2k USD more than RAM. You are significantly smarter than me, and this is not rocket science. We know you are a very loyal fan of Dodge/Jeep/Ram, and a friend of yours owns a Dodge/Jeep/Ram dealership.
I'm a Ford guy, grew up with a Ford-loving grandfather and have owned more Ford vehicles than anything else, including a true "work truck" (custom) trim F-250 stripper with rubber floors, vinyl bench and no roof liner. I currently buy Stellantis products, yes, because my friend owns the dealership and I get fantastic deals on them, but I'm not delusional.

Ford doesn't sell a trim that's the same level of "stripper" as the Tradesman. The closest offering is GM's W/T trim, which sees an even steeper discount over MSRP than the Tradesman:
Screen Shot 2024-06-09 at 11.00.37 PM.webp


If you look at the comparison I posted in the post you've quoted, you'll see that both GM and Stellantis offer about $3,000 off MSRP, while Ford is only $1,000. If we use your logic here, Ford is in a class of it's own, since by that metric, neither GM or Stellantis is "worthy"; are offering an inferior product and having to offer deeper discounts than Ford does. Does that sound like a reasonable conclusion, when presented that way?

The limited fleet experience we have at work, with the exception of lifter failures (which we'd be experiencing with Ford 7.3's and any GM V8 as well), the RAM's have been cheaper to own (TCO) than the F-150's. And, if you scroll down on that Edmunds link, you'll see that they show the F-150 as having higher maintenance and repair costs over 5-years as well: (F-150/RAM 1500/Silverado 1500)
Screen Shot 2024-06-09 at 11.06.42 PM.webp
 
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Since you asked, why not? What's undesirable about a smooth, quiet ride with little to no road noise on a 2hr drive, with a good sound system, fantastic headlights, comfortable seats and lots of passing power?

It's a truck, exactly, so toss the luggage, cooler, maybe fishing gear and stuff in the bed, kids pile in the huge back seat area, and you drive up to the cottage with it. No problem towing the boat, ATV...etc.

So, my counter is, why wouldn't you want that? What's desirable about an uncomfortable weapon with tons of road noise, no creature comforts and seats that make your butt numb in 20 minutes? Is there some sort of masochist hero trophy I'm unaware of?
It's really not uncomfortable. Not like trucks10 years ago we're like riding a stagecoach. I have no desire to waste $40k on completely unnecessary "upgrades".
 
2009 when I picked up a newish 40,000 mile half ton for $5000.
hmmmm dont remember that one
F-series, Silverado and RAM

GMC Sierra was #7
And the Sierra and the Silverado are the same truck, which makes them #1, been that way for a long time. If GMC went out of business, those GMC owners would buy Chevy=Silverado #1

I like the GMC look better, have 2 of them and 2 Chevys as personal vehicles=to many

They just happen to make more SIlverados and have more Chevy dealerships than GMC.
 
It's really not uncomfortable. Not like trucks10 years ago we're like riding a stagecoach. I have no desire to waste $40k on completely unnecessary "upgrades".
We owned a 2002 Expedition Eddie Bauer (so, well equipped) with the 5.4L 2V backed by the 4R100. Absolutely bulletproof powertrain, my dad still owns his 2000, and he can afford to drive anything he wants, but he's continuing to drive a 24 year old SUV because it is reliable and refuses to die.

We LOVED that vehicle. Got us through insane snow storms, we towed heavy with it, it made many, MANY trips to the east coast.

But, it doesn't hold a candle to the ride, handling, and overall relaxing drive experience the RAM affords. It's much nicer to drive than my SRT Grand Cherokee, it gobbles up pot holes that should jar your teeth out, it handles better than it should, the factory brakes are huge, the headlights are fantastic and go forever, which means night driving is not fatigue-inducing, and you can sit in those seats for 14hrs and be comfortable, it's bloody impressive. Now, ours isn't like a super pimped-out Laramie Long Horn or anything, it's a "Sport" trim, which the factory tow package, nothing exotic. I just don't get the opposition to something that is, by all accounts, objectively better, if one is in the market. Why would you not want those things I've described, if they are going to make the driving experience that much better?
 
And the Sierra and the Silverado are the same truck, which makes them #1, been that way for a long time. If GMC went out of business, those GMC owners would buy Chevy=Silverado #1

I like the GMC look better, have 2 of them and 2 Chevys as personal vehicles=to many

They just happen to make more SIlverados and have more Chevy dealerships than GMC.
Yeah, I think everybody knows they are the same truck with different badges. But, since they are sold by two different divisions, they are counted separately.
 
hmmmm dont remember that one



And the Sierra and the Silverado are the same truck, which makes them #1, been that way for a long time. If GMC went out of business, those GMC owners would buy Chevy=Silverado #1

I like the GMC look better, have 2 of them and 2 Chevys as personal vehicles=to many

They just happen to make more SIlverados and have more Chevy dealerships than GMC.
I do several auto makers went bankrupt
you couldn’t give away a truck 2008-2010, every driveway had one for sale, people couldn’t afford to drive one.
My aged Suburban needed replacement and went to the wrecker
and picked up a cheap truck because the dealer would only offer $1500 to the lady for it.

Ford had lots full of them sitting just like they do now.

People were pulling Honda Insights and Geo Metros out of junk yards.

Cash for clunkers started moving a few but there were several years of poor truck/suv sales where they had to knock off massive amounts to move anything.

Ford had brand new 2008’s still on the lot in late 2009, I know several people that got fire sale deals on leftover 2008’s.
 
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We owned a 2002 Expedition Eddie Bauer (so, well equipped) with the 5.4L 2V backed by the 4R100. Absolutely bulletproof powertrain, my dad still owns his 2000, and he can afford to drive anything he wants, but he's continuing to drive a 24 year old SUV because it is reliable and refuses to die.

We LOVED that vehicle. Got us through insane snow storms, we towed heavy with it, it made many, MANY trips to the east coast.

But, it doesn't hold a candle to the ride, handling, and overall relaxing drive experience the RAM affords. It's much nicer to drive than my SRT Grand Cherokee, it gobbles up pot holes that should jar your teeth out, it handles better than it should, the factory brakes are huge, the headlights are fantastic and go forever, which means night driving is not fatigue-inducing, and you can sit in those seats for 14hrs and be comfortable, it's bloody impressive. Now, ours isn't like a super pimped-out Laramie Long Horn or anything, it's a "Sport" trim, which the factory tow package, nothing exotic. I just don't get the opposition to something that is, by all accounts, objectively better, if one is in the market. Why would you not want those things I've described, if they are going to make the driving experience that much better?
Price and reliability. Everyone has their priorities. I've rented a new Denali for a road trip. Sure it's nice but not nice enough for what it costs. Some people think more of everything is necessary. It doesn't effect me the same way I guess. Maybe it's the California roads? There is no escape to the irritation.
 
Price and reliability. Everyone has their priorities. I've rented a new Denali for a road trip. Sure it's nice but not nice enough for what it costs. Some people think more of everything is necessary. It doesn't effect me the same way I guess. Maybe it's the California roads? There is no escape to the irritation.
Our Sport was very reasonably priced when we bought it, so I'm not talking like Danali trim, you don't need to go that hog wild to get the benefits I listed.
Here's the window sticker, we paid considerably less than that, and these are CDN dollars, so $68K is $49K USD.
2019 RAM 1500 Sport Window Sticker.webp
 
There are some folks in the USA that can buy an $80,000 vehicle cash, no 84 month financing.

The average person in the USA only needs a $10,000 car to get to work, take kids to school and little league games.

Brett the Bozo with big EGO buying that $80,000 pickup truck with optional platinum ‘glitter & glam’ package is a very poor financial decision. The guy has almost zero in savings and zero retirement.
He has an internet persona that he must portray on his 7 social media accounts. He is a broke poser trying to flex and make it look he’s doing well.

I know a neonatologist and he drives a Honda CRV.
I know a ENT doctor and he drives a Toyota Camry.
So what's your point? Some people live within their means, and some don't? That's not new news.
 
May be regional. My boss drives a RAM 1500 Laramie Long Horn, previous truck was a RAM 1500 Laramie Long Horn, previous to that was an F-150 Platinum. Parking lot for our cottage area in Muskoka (island properties) is a pretty good cross-section of everything from old Subarus to Bentleys and Rolls. See a decent variety of all three trucks represented there, no one brand really stands out.
Canada Dodge RAM sales are close gap to F150.

USA it’s 750k F150 vs 450k RAM 1500 for 2023 and furthermore RAM apparently is more popular in country vs urban in USA.
 
I can think of problems that EVERY manufacturer has had. I currently have two FCA products, which have been great.
+1 Both of our Jeeps have been great too. I'm waiting for the dealers to become a little more sane, it's starting but I feel there's more to come, I'm planning on a third Jeep.
 
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