May 2013 Lubes n Greases Magazine - pg 46
Originally Posted By: From the Article
Of the 30 products cited above, from the six leading brands, 13 are full synthetics. The “Best” segment (the one-time full synthetic positioning)is now priced at$8.99 a quart. Castrol Edge With Syntec, Mobil 1, Pennzoil Platinum and Valvoline SynPower represent the traditional performance positioning.
Additionally, Valvoline has ventured into Racing Synthetic, Higher Mileage Synthetic and the just-introduced NextGen SynPower Full Synthetic, going after the environmentally conscious top-tier buyer.
In addition to broadening the “Best” segment, these leading brands saw profit potential in expanding the market upward to offer “More Best” synthetic motor oils. Castrol Edge offers Liquid Titanium Fluid Strength Technology. Mobil 1 Extended Performance claims to keep your engine running like new. Mobil 1 High Mileage maximizes engine performance to extend engine life. And Pennzoil Ultra offers Hyper Cleansing Technology.
Each promises even greater motor oil benefits and obviously
commands a higher $9.59 per quart shelf price. Meanwhile, Quaker State has edged downward into the “More Better” price segment, with its Ultimate Durability Full Synthetic ($7.99/qt.), and Mobil went even deeper into the “Better” bracket with Mobil Super Full Synthetic ($6.59).
It seems that we are always talking about who's is better, and while the market seems to be moving to a tiered pricing structure, we see oils migrating up and down the tiers without any real reason other than marketing.
I guess some of us are suckers to a good story and fancy packaging - I know I am.
Originally Posted By: From the Article
Of the 30 products cited above, from the six leading brands, 13 are full synthetics. The “Best” segment (the one-time full synthetic positioning)is now priced at$8.99 a quart. Castrol Edge With Syntec, Mobil 1, Pennzoil Platinum and Valvoline SynPower represent the traditional performance positioning.
Additionally, Valvoline has ventured into Racing Synthetic, Higher Mileage Synthetic and the just-introduced NextGen SynPower Full Synthetic, going after the environmentally conscious top-tier buyer.
In addition to broadening the “Best” segment, these leading brands saw profit potential in expanding the market upward to offer “More Best” synthetic motor oils. Castrol Edge offers Liquid Titanium Fluid Strength Technology. Mobil 1 Extended Performance claims to keep your engine running like new. Mobil 1 High Mileage maximizes engine performance to extend engine life. And Pennzoil Ultra offers Hyper Cleansing Technology.
Each promises even greater motor oil benefits and obviously
commands a higher $9.59 per quart shelf price. Meanwhile, Quaker State has edged downward into the “More Better” price segment, with its Ultimate Durability Full Synthetic ($7.99/qt.), and Mobil went even deeper into the “Better” bracket with Mobil Super Full Synthetic ($6.59).
It seems that we are always talking about who's is better, and while the market seems to be moving to a tiered pricing structure, we see oils migrating up and down the tiers without any real reason other than marketing.
I guess some of us are suckers to a good story and fancy packaging - I know I am.
