The other part of the LM "thing" to me at least is their support of the Euro car enthusiast community. They are at the events, the shops that do the work at the events are using it, the online vendors/shops that you buy all your vape-boi stuff from sell it so in that respect, buying LM as a choice over say M1 is really in many ways for me a support of businesses I like so in that regard, LM is a good thing.
Edit: And since I get it from FCP and it's free/at most $21 shipping it's still cheaper than anything at Walmart.
Edit edit: And I'm paying $100 for a HPL change in my GSW.