I think it's about time that media and government agencies got their hands on Toyota, as they've been riding the "best in quality and safety" wagon far too long. Even the article mentions that nobody, even NTHSA, bothered to scratch the surface deeper when it came to Toyota safety problems because, hey it's a Toyota, they said they are ethical, right?
Now, this is the perfect time for Ford, GM and Chrysler to really get their act together, as media has it's way with Toyota and diverts public's attention away from them, especially GM, I hope they don't miss on this golden opportunity.