I worked in a media/paper mill for a few years.
For 100% microglass, the ISO4548-12 eff should be 99-99.5% @ 20mic and 99.9-99.99% at 30mic.
For your regular paper media (most of which contains some polyester but mostly cellulose & resin), you're looking at 90-95% @ 20mic and 98-99% at 30mic.
Then there are probably some of the synthetic blends in-between with in-between performance.
But with the 100% glass stuff pretty much everything is better... the flow is better, heat resistance is better, capacity is better, and price is a hellovalot HIGHER.
On a gas motor, the first 2-3 oil changes are the most important to catch all that nasty [censored] left in all the miscellaneous sub-components the automakers source from every arm-pit and sweaty-crotch of the earth. For a lot of the motor's life, a filter really isn't even necessary (but not recommending you go without). And then once your engine is up and mileage and starts burning some dino-juice (blow-by, etc), you want to catch the soot & carbon.
The synthetic media filter really goes hand-in-hand with the synthetic oils that have longer change intervals. Need the filter guts (media, glues, gaskets) to last as long as the syn oil.