I was working for the owner of highest grossing BMW dealership in the US (900 million)
I sent this in on the BMW website:
We laughed and laughed
Site Content
Question / Request:
Dear Sirs,
I have always wanted a BMW but have never had the financial resources to afford such a nice car. I was on your web-site yesterday and noticed that you have a section called “Build Your Own” and figured this is my chance but I did not see any prices that looked appropriate to justify the effort of building it myself. The prices I saw looked almost as high as the ones at the dealer that are already assembled !
If you could would you please send me the price for the 535i and please include the price for the assembly instruction manual if it is not included. I guess I should also ask the cost to ship all the parts to me as I know freight costs can be very high. You don’t ship by air do you? I know that would be very expensive!
Thanks
Response:
Thank you for contacting BMW of North America, LLC. We appreciate your inquiry.
The "Build Your Own" feature on our website is a tool some customers choose to use in order to configure a vehicle to their specification. They then discuss that configuration with a client advisor at an authorized BMWcenter. The client advisor places the order and then the vehicle is built in one of our factories. Unfortunately, we do not offer a purchase plan in which a customer can assemble the vehicle themselves.
The BMW Customer Relations and Services Department is available Monday through Friday from 9:00 A.M. to 9:00 P.M., Eastern Standard Time. You can reach us at 1-800-831-1117.
Sincerely,
Megan
Customer Relations and Services
Representative