One thing I feel about Supertech in particular, though it could just be voodoo or my imagination, is it is smooth and quiet running oil. On the flip side, in all my cars I could tell more sluggishness if I went past 4000 or so, with the conventional. I'd not use it for long drains, but I don't like long drains anyway.
The only oil I have outright terrible luck with oddly is Shell Rotella T5 synthetic blend. After a lot of years of no issues with Supertech conventional in my Galant, I did one or two oil changes with it and sprung a giant front main seal leak. I don't know if it was because of being more synthetic or having too much detergent, or what happened (maybe sheer bad luck) but with ST conventional it barely used any oil between changes and suddenly it sprung a giant leak that would be like a quart every 5-10 miles.
Another Shell oil I have terrible luck with, but it was more owner negligence, was when I pulled my Sentra's valve cover it was full of sludge, and the lady who owned it ran Formula Shell 10w40 its whole life, but the PCV was pretty clogged. Still, that was the most sludged up car I've seen in real life at that point, so if there's any brand I'd avoid it's probably Shell.
That said, in pretty much everything else in life I'm not much of a brand person. I try to just buy products as objectively as possible as long as they fit my needs, and ignore the brand. I even buy a lot of generic stuff, or unbranded Chinese stuff off ebay. It's just not in my personality to chase brands. Of course I have preferences and bad experience with some (as I wrote above) but often I think compared to average I will take more risks with unknown or even "bad" brands. I'm not the type to save $1-2 (I have Valvoline Maxlife in my own car at $18 a jug vs Supertech) just for the hell of it, but to me it's not about just the name.
Admittedly with oil my prejudices come mostly from my father's 1970s impressions, which I don't think applies to now much at all. I'd actually like to try Castrol but never have, as my father told me it sucked in the 1970s, and I read some confirmation bias stuff that Castrol leaves varnish here.