It's been a good year for our shop

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So we ran the numbers on our little repair shop- this is the second full year my friend and have been working together and we have seen a remarkable increase in sales. We're definitely not swimming in the money, but it's been enough to have concrete put down in the second part of our 48' X 80' building. Hopefully by this time next year we'll have the other half finished off with tin, insulation and heat. Best thing is- no red numbers! I attribute it to people not wanting to buy new, but instead repair old. Also to many glowing recommendations/referrals from other customers. It seems that people like us and trust us enough to spend major money (relative to it's age) to repair their vehicles/equipment. We work VERY hard to not be the fancy, high pressure dealer/chain shop types. We want people to understand what's going on and what it's going to take to make the repair. Perhaps most astounding is that we are outside of town a mile an a half on a gravel road. Often times new customers will tell us that they had NO idea we even existed!

It's been hectic at times, but that's largely my own fault- I really need to stay focused better. Since we work on and sell about anything, it can be pretty time consuming getting organised to do an intake manifold job on a car, then figure out why a Chinese four wheeler wont start, then switch over to an antique tractor, sell some tires and do some metal fab work. Not to mention playing receptionist and schmoozing with people who walk in. Compounding matters is the fact that my partner is also a full time farmer, was tied up this summer with buying a property, maintaining others and preparing to become a father for the first time (end of this month). All of which means that more often than not, I'm flying solo.

Our diversity is a double edged sword of sorts. It keeps money coming in when other shops are sending guys home, but it can be a handful too. Thankfully we've been VERY blessed with some really agreeable customers. Pretty much none of them don't expect something done at light speed. There are occasions where a customer needs something quickly but it's not a big deal to accommodate.

In short- we've been pretty lucky so far and I hope it continues through this coming year!

Just to give you an idea of the scope of the projects, right now I have an old tube frame mini bike in need of an engine and throttle controls, a 1962 Cushman scooter which needs to be brought to life, an Allis Chalmers WD, a Land Rover Discovery II, a van with a drive line vibration, a F-250 with what I'm assuming is toasted head gaskets, and a trailer to check over and fix some wiring. My friend has two Ford 5000 tractors in need of various steering system parts, a Farmall H in for some TLC and a 4wd Steiger tractor in need of a clutch. Yup, it's going to be interesting!
 
Congrats indeed! Great news
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Word of mouth referrals in a rural setting will mean a great deal to you. Hopefully, you'll find some way to alert traffic of your presence, along the nearest paved road.
 
Quote:

Often times new customers will tell us that they had NO idea we even existed!


Congrats on keeping busy. The above comment you might want to address however.
 
Originally Posted By: simple_gifts
Quote:

Often times new customers will tell us that they had NO idea we even existed!


Congrats on keeping busy. The above comment you might want to address however.


We've kicked that around for a little while. For now, probably not. My friend is considering cutting back the farming to spend more time spinning wrenches. I think that once we get our ducks in a row so to speak and finish the building, then we could probably do that.

Right now we need to get better organized and more focused. A lift would be nice too!
 
Congats!!!!!!!! Staying out of the red in a new business venture is quite an accomplishment.

Advertising can be a double edged sword so to speak, It will bring in a lot of riff-raff in greater numbers than good clientele.....At least in my area. Word-of-mouth is the best advertisement.

Contact some local automotive lift installers, They sometimes have used lifts for sale. Older Ammco & Rotary lifts are some of the best, The Cylinders may/probably need re-sealing.

My dad had an '80's Ammco 2-post installed at his shop for $1700 Total, The Lift came from a College in Waco, TX.
 
Great that business is doing great.

Maybe advertise and get your name out there. Very difficult to find a quality and competent shop.
 
Glad to hear it's been successful!

Word of mouth around a small town is key. If everybody trusts you, it's good. You built it, and they came...

For advertising, maybe hang a few small signs at the entrance of the road to your shop so first-time customers know where to turn. It sounds like there's enough work to keep you very busy for as long as you want it. That's a great place to be in!
 
Originally Posted By: clinebarger


Advertising can be a double edged sword so to speak, It will bring in a lot of riff-raff in greater numbers than good clientele.....At least in my area. Word-of-mouth is the best advertisement.

Respectfully you couldn't be more wrong but we're all entitled to an opinion. W-O-M isn't advertising; you don't buy it, you don't control it's content or timing.

To the OP, congrats on getting through your first year, sounds like you've found an under-served market segment. When you're not afraid to turn down jobs (chinese 4 wheeler??) you've turned a corner. Hope you can decide what you really like working on and what makes the best profit...
 
Originally Posted By: clinebarger
Congats!!!!!!!! Staying out of the red in a new business venture is quite an accomplishment.

Advertising can be a double edged sword so to speak, It will bring in a lot of riff-raff in greater numbers than good clientele.....At least in my area. Word-of-mouth is the best advertisement.

Contact some local automotive lift installers, They sometimes have used lifts for sale. Older Ammco & Rotary lifts are some of the best, The Cylinders may/probably need re-sealing.

My dad had an '80's Ammco 2-post installed at his shop for $1700 Total, The Lift came from a College in Waco, TX.


You could very well be right about the riff raff. I worked for another shop owner for a few years before this- he rode off of the coat tails of the previous owner's reputation and had quite a bit of excellent customers. He also advertised a fair bit and had his fair share of riff raff too. We've had a few dead beat customers, but I could count them on one hand. As I said- we've been VERY fortunate with our customers. Probably 90% don't care about parts price or labor. Just do it and call me when it's done. We do have a few are have a limited budget and are more dollar minded. They are typically up front about it and are either willing to take chances on a cheaper part or simply limit the scope of the repairs to the bare essentials.

There was one who wrote a check then called and had us sit on it for some time. Then some other problems with paying the bill. Once, they voluntarily left their mini van for 2 or 3 weeks until they had money. But the one that burns me the most was a kid who works for one the services that calls on our shop. The area manager recommended us and towed his dead S-10 out to us for him. Initially he was up front and honest. He told me he was short on money asked to make a few payments. Normally we don't do that, but for him I did. Did the work (fuel pump/filter) and found a BIG volt drop in the positive wire. Was easier and cheaper to rig a fused power source/relay to power the pump. Called and told him- added about $70.00 to the bill. Again, he warned that he didn't have the money, but if I turned the truck loose like it was, the pump would be toast before long... Well, the agreed upon payment date(s) came and went. Several times. Phone calls got me excuses and lies. I even grilled him a couple of times. Told him I wanted consistent money even if it's just a little bit. The job was done in July and he just got me paid off end of November/ beginning of December. From now on he gets to prepay.

On the lift- I know a guy who is a Mohawk dealer, but also runs across used merchandise too. He would be my first choice... a great stand up fellow who gives complete support and customer service.
 
Originally Posted By: clinebarger
Congats!!!!!!!! Staying out of the red in a new business venture is quite an accomplishment.


Here is where we have a bit of a leg up. The building was initially built to service his farm operation, but soon took on a life of it's own. Fortunately we owe nothing and pay cash for everything. The first year was a bit dicey, but we between making some pricing/billing adjustments and the upswing in income, we are doing much better this year. Like I said, we're not swimming in money by any stretch, but we're keeping our lights on, making improvements and taking home enough that the bank isn't taking our house- so for now, I'm calling it a win!
 
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