You'll be able to smell this tire from 30 feet away, and the scent will last for about one year. Also, they are claiming 8% better wear and 5% better braking because of the lavender molecules used.
What's the marketing behind this? Are females buying most of the tires these days? Is this their answer for road rage?
I do like the tread pattern.
Really? Well, it takes different features to attract "different" people. Personally, the way a tire smells is probably the last thing on my priority list when shopping for tires. The increased braking and tread wear may be a factor but not the smell, besides, lavender is a girly scent anyhow. I want a whiskey smell to my tires.