Is this a real world comparison?

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While I'm big on Amsoil filters or else something mid grade like Pure One, statements like this do interest me.

From the Amsoil site>>

AMSOIL Ea Oil Filters have the best efficiency rating in the industry. EaO Filters provide a filtering efficiency in accordance with industry standard ISO 4548-12 of 98.7 percent at 15 microns, while competitive filters containing conventional cellulose medias range from 40 to 80 percent efficiency.

From the Mobil site >>>

ExxonMobil does offer a very high-quality oil filter that can be used with any motor oil, but it is an especially appropriate companion to Mobil 1. Mobil 1 Extended Performance Oil Filters contain synthetic fibers instead of the typical cellulose filter media. With a 99.2 percent efficiency rating (under SAE J1858 Multi-Pass Efficiency Test), the Mobil 1 filter is much more efficient than a typical oil filter, removing more particles per pass through the filter. In addition, the synthetic fibers in the Mobil 1 filter have less resistance to oil flow, reducing the potential for the filter to restrict the flow of oil to your engine.

So my question for the filter gurus is this. Are these statements, if true, enough to sway your decision in assumed top of the line synthetic filter buying, price not being an issue?
 
AMSOIL seems to have the most comparisons of their products versus other named products and have more data on their products than any other oil and filter company. I think this forces their competition to make better products and AMSOIL again has to reformulate to stay ahead. This is why I buy AMSOIL products.

I think this healthy competition will make better products faster than any other method. Certainly much faster than everyone saying our product is the best with no data or comparisons and keeping consumers in the dark. And likely better than government regulation.
 
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