There really isnt that much difference between oils.Any oil that is API certified has to meet the same standards regardless of whether it is a name brand or a house brand.
Some oils may give you a longer time between OCI's but that is really about it.If you look at some of the reports on Super Tech oil,you can find some really good results,it does just as well if not better than some of the name brands.There are some on the board that have used Super Tech for a long time and have had really good results with it.
It really comes down to how much money you want to spend on advertising,the name brands have higher costs and one reason is,advertising.
The house brands and private oil companies have a lower cost and dont advertise as much if any.Warren Performance Products for example is one of the companies that makes Super Tech and they also make their own oil,it seems to be a very good oil but you seldom if ever see anything about Warren unless it is on a forum.
You also have to consider that some of the house brands may be made by one of the big name companies.Super Tech oil is also made by Exxon/Mobil.While it isnt the same formula that you would get if you bought their name brand of oil,it is most likely a very good product.
It is really a matter of the length of the OCI that you want to do.Most any house brand oil will get you 4-5,000 miles between OCI's under normal driving conditions.
The question is,are you getting any better protection by getting a name brand? Maybe and maybe not,especially if you do the 4-5K oci.