In Europe apart from a few noticeable exceptions like Ford (5w30 for Zetec engines), 5w-40 is usually specified.
We find that for example 10w30 is much harder to come by than 10w-40 which is a very common grade.
The fact is that for most vehicles there is very little difference and with our climate in the UK, 5w-40 and 10w-40 are probably the most common grades leaving aside the performance grades like 0w-30, 0w-40 etc.
My view is that in most cases they are interchangeable.
Cheers
Simon