I'd pay close attention to the ground and center tip materials for each specific model. There are "Laser Platinum" plugs that have a nickel ground tip and a claimed lifespan of only 40k miles compared to 90k miles for proper double platinum tips. Very confusing when they are specified for the same application and the "superior" double platinum plug costs less...
Eg:
Laser Platinum w/ nickel ground, 40k mile life:
https://www.ngk.com/product.aspx?zpid=30699
Laser Platinum w/ platinum center and ground, 90k mile life:
https://www.ngk.com/ngk-5987-plzfr6a-11s-laser-platinum-spark-plug