Prior to the TDTO oil, 10W diesel engine oil was the industry norm. I have significant experience with a fleet of IH, Dresser, and CAT equipment when a distributor substituted a cheaper "hydraulic" oil for the 10W. Hydraulic pump failures were rampant.
Turns out the hydraulic pumps required zinc which was not in the basic hydraulic oil the distributor substituted.
I have significant experience with TD15s and TD25s, using the TDTO, and it is absolutely the way to go. If not TDTO, then 10W heavy duty engine oil. It doesn't need to be name brand engine oil, but it needs zinc.
If you read enough older IH manuals, you may run across the outdated recommendations on engine oil viscosity. It went something like SAE 30, then 20, then 10. As the temperatures went lower on the chart they recommended mixing 10W with diesel fuel to thin it. Times have changed and picking a modern lubricant is absolutely the way to go.
When we used Mobil Delvac 1310 hydraulic pump problems were nonexistent. The work season of the substituted hydraulic fluid, pump problems became a constant. Switching back to 10W engine oil, pump problems again became a non-issue. Later with the use of drive train oil, pump problems were still not an issue. Clutches however lasted a lot longer.