Because the oil is cheaper per bottle/jug than the big brands right next to it on the shelf. So the more they sell, the more money they likely make, compared to Mobil, Castrol, Valvoline, etc.OK then I don’t understand marketing. Thanks for that content free reply. Not that you explained this is a win either unless you think rebadged Carquest oil for $6.49 a quart on a shelf is a sales bonanza for AAP.
They haven't been exposed to the Green Cult...yet. Couple of years down the road, they'll want their toenails done on a weekly basis...I know a couple of Latino mechanics. Their customers want 10w-40 in everything. They often run straight water in their radiators, too. I guess it worked in the “old country”, so they keep doing it here.
In your 1st pic in the immediate right center area I see a couple of silver color qt. bottles of Pennzoil of whatever weight/type. These probably date back to 2015/2016 or so. These maybe should be placed on the clearance shelf.
Wasn't there a FRAM labeled oil a few years made my Conoco-Phillips?
Because the oil is cheaper per bottle/jug than the big brands right next to it on the shelf. So the more they sell, the more money they likely make, compared to Mobil, Castrol, Valvoline, etc.
Now instead of choosing between $9.95/qt for Mobil 1 and "Carquest" oil, consumers can choose between Mobil 1 and Fram. Fram is a recognizable brand in it's own right - not just a house brand.
Same reason AutoZone started selling "STP" oil. Same reason Wal-Mart oil is branded as SuperTech instead of Sam's Choice.
I’m still waiting for AAP to bring back the Ultra filters, maybe this oil will help that along.
I said that wrong, I meant “Ultras for under $14.99”, unlike the Titaniums.AAP does in fact sell Ultra filters, they are under the name Fram Titanium and they do have some minor upgrades. I have used a few on my Hyundai with good results:
Fram TITANIUM FS9688 - 8000 miles on Hyundai GDI
Used on 2012 Hyundai Accent GLS between 105,000 - 113,000 miles. First OCI was Valvoline Synthetic Maxlife 0w20 for 4000 miles, second OCI was three quarts of the same Valvoline and one-half quart of Rotella T6 5w30 Multi Vehicle for 4000 miles. I have posted in a previous engine noise thread...bobistheoilguy.com
I said that wrong, I meant “Ultras for under $14.99”, unlike the Titaniums.