I know nothing about oil besides the fact that I live in Houston and that some oils I use to cook my fries.
Now, this board as any other hobby board tends to devolve into a herd mentality and cultish behavior. Eventually everyone parrots others without knowing why. AutoRX, MMO, oil catch cans in modern cars anyone?
Now that being said; I highly respect HPL and I will purchase their product once I am financially stable. But my question boils down to basically: "what makes them different from other boutique oils like Amsoil, Redline, Motul, Royal Puke or Bobs backyard moonshine blend?" And "how will they improve my vehicle performance/longevity over major brand synthetics like M1, Penzoil Ultra?"
I’ve been on this board as long as most anyone, and have seen the fads. I’ve seen the arguments. I’ve seen the issues with getting data. Trends come and go.
The question of “how much longer will my engine last using ___?” Is one that is unfortunately next to impossible to actually answer. Sure, Delvac for example may claim it’s the million mile oil. And maybe with significant numbers of return data may be able to prove that. Choices with maintenance or product selection are much more difficult to track like that, and comes down to what gives us the highest probability of success? Sometimes that’s adherence to specs or intervals, sometimes it’s use of superior product, etc.
HPL is somewhat different. At the risk of sounding like I’m creating my own version of a sales pitch, HPL has been transparent on their own behalf, and willing to make what the hobbyists and consumers want. And they invite folks in while doing it.
How many oil manufacturers just label everything proprietary and say nothing? Even in sponsor Q&A? How many manufacturers blend options that are of interest to hobbyists on here? How many really are willing to talk? I remember Redline in the old days had a real chemist answering questions if you contacted them. Any of the majors have an applications engineer, but not a formulator. Again, HPL has been willing to provide more to this community.
If HPL didn’t force themselves into the BITOG conversation, no one to very little would be using their products in the first place. They would probably be viewed as snake oil compared to the establishment
Define forcing? Some folks on the board, due to proximity for some and interest for others, tried the HPL products. They posted results. As with anything, YMMV. So what? The fact that HPL, like other vendors, have been willing to come on here, is great. The fact that they will engage, and formulate,with us, is far more than the Q&A and canned responses that protect proprietary data like obe would get typically from other companies.
If you toured, let's say, a Mobil 1 plant, would you have also been just as impressed though? What I'm saying is that sure, HPL is fantastic, but they're also the ones that marketed to you the hardest.
IMO, no. HPL didn’t just do a plant tour. They actually brought in multiple chemists/SMEs to discuss technical details. Going and seeing a facility with a bunch of tanks and analytical machines is only one part of the equation. Having real detailed technical conversations is quite different, and what HPL has provided. That plus the willingness to formulate lubes that interest folks is why HPL has developed a fan base.
The one that I always got a kick out of was the strange anger in some posts that would mention the
"outrageous Amsoil sales method!"
I dont know what to think of that one?

Maybe they felt a
dealer tried to screw them thru over charging ? I am not now nor have ever been a
dealer, only an Amsoil user/customer since the early 1990s.
HPL is a great company with brilliant chemists where they are using optimal and generous amounts of PAO and AN + Esters.
My only concern is the lack of oil certifications / approvals.
One can easily argue that HPL oil is so far superior to any other oil that it would easily pass all the approvals if it were ever tested. But it is nice to use oils that already have the approvals like the GM Dexos 1 Gen 3 approval.
These two comments are valid. Much of what gives Amsoil a bad rap with some is the fact that there are lots of two bit salesmen making claims on the net (NOT our sponsor), and, the fact that historically their products didn’t have approvals.
Bad info is bad info. When rogue Amsoil dealers pushed claims, it’s an issue. We know Amsoil has a range of great products. When folks who want to go by the book wish to use these superior products, but can’t meet their specs, it turns them off. HPL doesn’t have conduits for bad info, and they don’t hold certs, but IMO the issue of spec approvals should be viewed the same between any boutique oils that go that route. People can use the oils, or not. And if they do, there is some risk assumed due to non-adherence.
In the end, nobody is forcing anyone to buy anything. Either the model HPL uses makes sense, and you buy the product, or not. Either is an acceptable outcome.