That is one thing I’ve seen different, though. HPL has said their oils are not for everyone, and they’re fine with things being that way. There have also been the cautionary comments like “if you’re a follow-the-OLM or change your oil at XXX miles regardless of oil condition” that you will certainly not be cost-effective using HPL compared to any shelf-stock oil.
If anything, I would say that HPL has actually discouraged (via the “hey, as long as you understand this doesn’t make much sense”) more potential customers from using their oils than any other brand oil I’ve ever seen here. If you want to buy HPL, great; but if your use case presents something Dave feels will likely not encourage you to continue buying his products, he doesn’t lie or stretch the truth like every true marketer does.
There’s a difference between supplying the best dang product available and making enough to support the business; it’s complete anathema to the typical business model that tries to supply a “good enough” product that generates enough money to keep the shareholders happy.