Originally Posted by SubieRubyRoo
The thing I want to know, and the bottle and Shell website info are silent on, is the bottle states "All Mileage". Does this mean the RTG has high-mileage additives in it (extra seal conditioners, etc etc) or are they effectively saying "just buy more when it leaks on your driveway since our protection is so good"?
My take is that Shell just wants to offer a single product per viscosity under its Rotella Gas Truck brand. Conside how many different variations of 0w-20 Mobil 1 produces:
Advanced Fuel Economy
High Mileage
Extended Performance
Extended Performance High Mileage
Annual Protection
I feel like Shell wants to keep things simple with Rotella Gas Truck, labeling it as an all mileage product conveys that it can be used in any age or mileage circumstance. I have seen a lot of market research that shows that many people, males in particular, do not to have to decide between an abundance of choices like in a grocery store for example. They don't want to have to go into a grocery store and chhose between 30 different brands of ketchup, with some brands having multiple variations of their ketchup. Many people love shopping at Aldi because they are not innundated with choices, they just get Aldi brand ketchup and go.
Have a listen to the Jimmy Buffett song Fruitcakes and hopefully that will help make sense of it all.