I'm in no doubt that my current car's recommended pressures are higher than they need to be and that the reason is to improve head line figures for gas mileage. The puzzle is that they want to spoil the ride for a benefit that is probably less than 1%. There seems to me a lot of disinformation on the net about how much tyre pressures impact on mpg with figures as high as 10 % change in MPG. Frankly I think that's garbage for modest changes in tyre pressure and anything beyond modest changes are pointless because of the law of diminishing returns. Perhaps they are confusing changes in rolling resistance with fuel economy. The only convincing actual test I've seen suggested a 10% increase in pressure produced only 0.8% improvement in MPG at highway speeds. The improvement may be bigger at lower speeds when aerodynamic losses are not so dominant.