Has the old Kendall logo come back?

[GMorg]

Does anyone recall if this is the same advertisement logo that Kendall used in the late sixties? It looks the same to me, but it has been a few years.

http://www.conocophillipslubricants.com/images/brand/kendall_vehicle.jpg

 

[FusilliJerry82]

The fingers doing a peace sign? Never left, AFAIK.

 

[lexus114]

Originally Posted By: FusilliJerry82
The fingers doing a peace sign? Never left, AFAIK.


That actually meant that it was good for 2,000 miles.It was referred to the 2k oil of it`s time.

 

[lostwrench]

Correct, it meant the oil was good for 2000 miles.

 

[GMorg]

The link does not lead to the "two thousand" logo. It leads to a cartoon of an oversized driver in a small car with an oversized shifter. The car is mid 60's vintage.

 

[WGermany]

2k oil change interval was REALLY a big deal back then. Way to go Kendall Motor Oil!!!

 

[FusilliJerry82]

I didn't think that's what you were referring to. I wouldn't even call that a "logo". It's not meant to identify the brand in a symbol, it's more of an advertising picture. Like would you consider the Energizer bunny a "logo"?

And yes, the "two thousand" logo is there.

 

[oilyriser]

ASL for the letter K.

 

[GMorg]

In any case, can anyone confirm that this is the same charactiture as was used by Kendall in the 60s?

I would think that the Energizer bunny is a registered trademark and may even be used as a logo. But, I grant that the "guy in the car" cartoon is not likely to be considered a logo (a graphic representation that can be used to signify a company, brand, or organization).