Harvest King now Providence

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I was checking out the new Rural King in my area tonight and it appears they’ve done away with their Harvest King house oil and replaced with with Providence Automotive. Same grades and price, just new labeling.
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Design and color of that quart bottle looks exactly the same as the ones I bought at Rural King in 2015, when the brand on the label was "RK," and the back label said "Packaged by Warren Oil Company, Inc."


Yeah that 5 qt container sure is a match for the Warren Oil one.
 
Seems like a trend where existing branded oil gets a name change. I went to AAP the other day, and their Car quest brand is now Fram. Same weights and dexos approvals as the Carquest brand it replaced. I think it was a few cents cheaper. which I think is just to get it moving off the shelves.,,
 
It says on bottom of back label made for Rural King and address is same. 🤔🤔🤔

Me thinks it just got new labels as jug style is still same. Maybe I’m just retarded


New labels yes but what does it accomplish? Going from Carquest to Fram as AAP did brought a more familiar brand name to the oil shelf. Going from Harvest King to Providence doesn’t exactly make consumers rush to the stores.

This is more like a Chinese fire drill than anything else.
 
I was in RK today and they didn't have this ,'Providence' oil yet...in fact they were pretty low on HK in all flavors too. It also looks like they aren't restocking the $1.99 Primeguard oil filters either.
 
I was in RK today and they didn't have this ,'Providence' oil yet...in fact they were pretty low on HK in all flavors too. It also looks like they aren't restocking the $1.99 Primeguard oil filters either.
It looked like my RK inventory of their $1.99 oil filters was running low.

I've had no problems with these, so I think I'll grab a couple more.
 
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