Should have been a donkey then
GM Unveils New Logo
- Thread starter E365
- Start date
Virtue Signaling as would be expected. I’ve always found that when companies try to change their image through things like this it’s an act of desperation 
not the brightest marketing idea
in other news burger king has changed their current logo of over 20 years to an even older old logo that they previously used in the 70s and 80s.
in other news burger king has changed their current logo of over 20 years to an even older old logo that they previously used in the 70s and 80s.
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4WD
$50 site donor 2024
Are you saying they were on all vehicles?
As a former Marine that served in Viet Nam the name KIA always brings up killed in action KIA.Maybe GM (or is it gm now) saw what Kia was doing and followed suit?
Kia has a new logo as well.
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It's disturbing.
This 100%. When GM started putting the GM insignia on vehicle fenders/doors from 2004-2009, GM did that to lure people back to the GM brands. They did this because GM was starting to lose a lot of market share in the early 2000’s and this was thought of as an idea to bring people back. The marketing strategy was to get people to think the insignia meant “quality”. And the message GM wanted to project was that no matter which GM product you bought, Chevy Aveo, or Cadillac Escalade, eg. they are all built with the same GM quality.Virtue Signaling as would be expected. I’ve always found that when companies try to change their image through things like this it’s an act of desperation
It was discontinued in 2009 and it was revealed that GM spent several millions of dollars applying those GM stickers on the sides of vehicles.
I’m surprised if you wouldn’t already know this as a GM enthusiast. But yes, 2007-2009 they all had the insignia on the side of the vehicles. From 2004-2006 it was only on the newly designed vehicles.
Remember GM’s marketing slogan starting in 2004 dubbed “American REVolution?” All the newly designed products got the GM insignia first.
4WD
$50 site donor 2024
Had one in that period … It had the brand, model, & trim level … no GM badge …
On 2nd thought … have always avoided new market entries …
Logo looks fine to me.
It going to cost tons of money to ripple through everything.
Never once worked with a marketing team that wasn't begging to "rebrand the company" such an endeavor keeps them really busy.
everything from brochures to t shirts, to parts, to web pages, commercials now has to be reworked.
In the end does your perception of GM change because of the logo? - or does the product change your perception?
It going to cost tons of money to ripple through everything.
Never once worked with a marketing team that wasn't begging to "rebrand the company" such an endeavor keeps them really busy.
everything from brochures to t shirts, to parts, to web pages, commercials now has to be reworked.
In the end does your perception of GM change because of the logo? - or does the product change your perception?
4WD
$50 site donor 2024
It may have gone largely unnoticed … but ExxonMobil ditched the all caps EXXON from the pumps. At the merger … the new company logo adopted Helvetica font … which is what Mobil had. One could assume they already planned to lean on the Mobil lubricant line …
The “g” is a gas nozzle and only the “m” being underlined is an electrical plug.
4WD
$50 site donor 2024
I’m seeing Mobil stations return both east and west of us in cities larger than us … we have Exxon only …
Free choice
Honda and Acura electric SUVs built by GM? | Car News | Auto123
New reports are indicating that an Acura electric SUV to be built by GM is in the plans. Auto123 has the details.www.auto123.com
Kind of old News, Honda made a deal to use GMs Ultiam battery and engine tech.
The coachwork will likely be the same - the "skateboard" will be GM.
Im surprised anyone made a deal with GM without any evidence of how good or bad their tech is.
GM and Honda have a long history of sharing each other’s technologies.
4WD
$50 site donor 2024
Seems the exhibit zero video has the older GM badge …
The Hondas and Acuras will be of their own design – they can probably have all OTA-updatability in the world ;-)
They're generally all doing the same anyway, except for the platforms with range extenders. Ultium II in the pipelines...
For the moment they need not compete with many imports, Ultium II will.
They're generally all doing the same anyway, except for the platforms with range extenders. Ultium II in the pipelines...
For the moment they need not compete with many imports, Ultium II will.