I 100% agree, and this is one of my many gripes with BR testing. BR should have at minimum repeated all of his tests to even see if his results were repeatable. Basics of testing.BrandRanks should repeat the test. Whenever an outlier is encountered it’s an opportunity to discover something. Is it possible the media was changed? Is it possible a document is incorrect? Is it possible a test was performed incorrectly?
Nobody knows.