Even in my little hick town, I have a number of alternatives to Fram for about the same or less. We also have a NAPA store here again. If you are looking to save your friends a buck or 2, and don't have any good alternatives, frankly there is a good chance Fram won't really hurt much. What will they get at the Iffy Lube for more dollars? I feel it would be stupid for ME to pay twice as much for a Fram as an ST at Wal-Mart. I have that choice. It sounds like you don't. I can also stock up on Purolator L15436's cheap when I am out of town because I know that is what my Ecotec needs, and I plan to keep it for a while.