FormulaShell® - New Look! New Formula!

[mshu7]

http://www.shell-lubricants.com/press/7-11-2003.html

Quote:

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We are excited to announce several big things happening for the FormulaShell® brand. All these changes are either available now, or will be within the next 30 days.

* New brand image
* New products
* New packages

BRAND IMAGE

FormulaShell® has an all-new look. The smart shopper has many choices in motor oil. Our new look is designed to catch the eye of the value conscious consumer, communicating a clean quality image, and strong recognition of the well-known Shell logo. The bottle colors will change to better convey the clean engine formula message.

* Conventional - White bottle
* High Mileage Formula - Red Bottle
* Synthetic Blend - Blue Bottle
* Full Synthetic - Silver Bottle

NEW PRODUCTS

FormulaShell® is introducing the HIGH MILEAGE FORMULA motor oil, for engines with over 75,000 miles. This new product will be available in 10w30 and 10W-40 in a 12/1 quart case.

FormulaShell® will reintroduce with the new image the Synthetic Blend 5w30 in a 12/1 quart case.

NEW PACKAGES

FormulaShell® is now available in the convenient 5 quart Handy Grip container. This customer friendly container comes packed 4 containers per case, and is available now in 5w30, 10w30 and 10W-40.

We have great expectations for the FormulaShell® brand, and what the new image and product/container offering can do. On behalf of the FormulaShell® Brand Management Team, thank you for your efforts in selling the brand.

Mark Lexow
Group Manager, FormulaShell® Brand Management

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[Dave Hess]

I've seen the red bottle of Shell HM at a gas station and they look awesome.

I wonder if Walmart will ever carry the 5 quart jug of Formula Shell.

 

[mshu7]

How much do the white Formula Shell bottles go for? I was just at Menards and they had them for $1.79/qt.

 

[SubLGT]

Quote:

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http://www.shell-lubricants.com/press/7-11-2003.html

Quote:

---

We are excited to announce several big things happening for the FormulaShell® brand. All these changes are either available now, or will be within the next 30 days.

* New brand image
* New products
* New packages

BRAND IMAGE

FormulaShell® has an all-new look. The smart shopper has many choices in motor oil. Our new look is designed to catch the eye of the value conscious consumer, communicating a clean quality image, and strong recognition of the well-known Shell logo. The bottle colors will change to better convey the clean engine formula message.

* Conventional - White bottle
* High Mileage Formula - Red Bottle
* Synthetic Blend - Blue Bottle
* Full Synthetic - Silver Bottle

NEW PRODUCTS

FormulaShell® is introducing the HIGH MILEAGE FORMULA motor oil, for engines with over 75,000 miles. This new product will be available in 10w30 and 10W-40 in a 12/1 quart case.

FormulaShell® will reintroduce with the new image the Synthetic Blend 5w30 in a 12/1 quart case.

NEW PACKAGES

FormulaShell® is now available in the convenient 5 quart Handy Grip container. This customer friendly container comes packed 4 containers per case, and is available now in 5w30, 10w30 and 10W-40.

We have great expectations for the FormulaShell® brand, and what the new image and product/container offering can do. On behalf of the FormulaShell® Brand Management Team, thank you for your efforts in selling the brand.

Mark Lexow
Group Manager, FormulaShell® Brand Management

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This is OLD news, from July 2003.

 

[Reg# 43897]

Yes, but it's got "New brand image"!! And a clean image means a clean engine formula, don't you know.

What horse feces...

John.

 

[Al]

Quote:

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* Full Synthetic - Silver Bottle

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Or is that "Fully Synthetic"

 

[kkreit01]

I can never find this stuff in 5w20 -- even at Shell stations (I wouldn't buy it from there anyway)..

 

[Dave Hess]

Some Walmarts now carry the 5w20 Formula Shell, the stores in my area have it.

 

[Ray H]

Quote:

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I wonder if Walmart will ever carry the 5 quart jug of Formula Shell.

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I wonder if WalMart already does - in the guise of "SuperTech"...

 

[Triple_Se7en]

I thought I read a majority of our country's WalMarts have WPP (Warren) Super Tech. I would prefer SOPUS myself.

 

[Ray H]

Where I live, the "WPP" molded onto the bottles' bottom has been replaced with a "G". This may be purely a regional expedient, but my best guess is that whatever the content, it didn't come out of a Warren Performance Products blending plant. This is also true of SuperTech silver bottle "Full Synthetic". Late last year someone posted that it was his belief that the 5-qt. jugs of SuperTech had gone to an identical shape "Plastipak" jug that was previously only associated with Pennzoil and Quaker State motor oils in 5-qt jugs. I confirmed that locally, too, and further noted that the alpha-numeric date/production code configuration on the bottom of the new SuperTech jugs was identical with that imprinted on Quaker State and Pennzoil jugs too, which is why I suspect that at least some current quart bottle SuperTech product is coming out of a SOPUS spiggot. If it looks like a duck, walks like a duck, and quacks like a duck...

(I bet Johnny could shed some light on this.

)

 

[BrianWC]

Twas I that noted the plastipak jugs a la SOPUS bottles. The "G" bottles are made by Graham Packaging, which also makes bottles for SOPUS but for other big names as well. WPP makes their own so I'd bet the Graham "G" bottles are SOPUS as well.

http://www.grahampackaging.com/

 

[yannis]

I think the bottles we are getting here are prettier .

Shell Greece

 

[Triple_Se7en]

If yours in King Arnold's Castle are now represented by SOPUS, then I need another look at my Walmart here in Michigan.... otherwise known as Queen Jenny Fortress...lol