Ford Halting Maverick Orders (Until Summer)

[duck__dodgers]

What is Ford's plan here? They axed the Ranger to save F-xxx production. Now they are undercutting the F series with Maverick, Ranger....Bronco

Are they done with the "best selling truck in America" Shlick?

There are older drivers who still want a truck but don't need an F150 (whether for capability or image).

Then there are younger drivers who want an affordable, nice looking truck.

there is the Hyundai Santa Cruz. But it gets little advertising support, probably for many it is not their thing, or they don't live near a Hyundai dealer.

 

[fisher83]

It seems like a practical option for a lot of people. I'm interested to see what other competition there will be besides the Santa Cruz. If they manage to keep it affordable I think it will do well.

 

[Kurtatron]

I think the Maverick is a great idea. If it came with a manual transmission, I would honestly consider getting one. The plywood argument seems desperate to me. How many people really need to be hauling plywood. The Truck bed is a great place to carry dirty things like garden supplies, bikes, outdoor sporting goods, etc, and all for a good price. I think Ford made a brilliant move making it seat 5. It is an excellent utility vehicle for non-construction people.

 

[Wylie6G72]

I like the idea of it, and might consider one in AWD. I can't wrap my head around a FWD 'truck', and swore off FWD after I traded the Focus ST for the Mustang.
My biggest hitch with it is design of the headlights. They're too......something. Big? They overpower the nose, and remind me a lot of the 2002 Navigator's disproportionately huge taillights, which Lincoln fixed in 2003. The rest of the truck is attractive, IMO, if not a little low to the ground. But it is a car platform. Might make a compelling wagon, but those don't sell well in the U.S. They've priced it for great value if you can keep the option checkmarks under control. But I'm sure the stealerships are wiping out the value proposition with their ADMs.

 

[nthach]

More like going after "we sell all the trucks in America".

I'm not a Ford fan by far, but when I heard they were dropping all the cars except the Mustang I wondered if that was a bad idea.

The way they've been executing lately with the new models, it appears as though they made some good choices.

They can't produce enough to meet demand, but no one can, so.......


If I have one thing that bothers me about the whole Maverick thing, it is the Honda Ridgeline. For years, the ignorant of the world have screamed loudly that the Ridgeline 'IS NOT A TRUCK", but then Ford drops the unibody Maverick and all of a sudden, *SILENCE*.

I find it amusing.

The Ridgeline is just a Odyssey/Pilot with an open trunk masquerading as a bed and trying to fight with the big dogs.

The Maverick seems to check off the right boxes, it’s the modern day Courier(and in some ways, the old Toyota Truck/Hilux and Ranger before the Tacoma as well as the Ranger jumped the shark). I’ve been seeing a few Hyundai Santa Cruzes around but when people think truck, they don’t think Hyundai or Honda(the former does sell trucks in Korea and Southeast Asia).

Your move, Toyota. If Toyota really wanted to, they can sell a TNGA-based “truck” in the same class as the Maverick using parts from the and use the same drivetrain as the RAV4 Hybrid as the base(but use the Prius battery pack for packaging under the seats), and optionally the 2.0L TGDI engine from the Lexus NX300 but tuned for regular.

 

[widetrax]

The Ridgeline is just a Odyssey/Pilot with an open trunk masquerading as a bed and trying to fight with the big dogs.

The Maverick seems to check off the right boxes, it’s the modern day Courier(and in some ways, the old Toyota Truck/Hilux and Ranger before the Tacoma as well as the Ranger jumped the shark). I’ve been seeing a few Hyundai Santa Cruzes around but when people think truck, they don’t think Hyundai or Honda(the former does sell trucks in Korea and Southeast Asia).

Your move, Toyota. If Toyota really wanted to, they can sell a TNGA-based “truck” in the same class as the Maverick using parts from the and use the same drivetrain as the RAV4 Hybrid as the base(but use the Prius battery pack for packaging under the seats), and optionally the 2.0L TGDI engine from the Lexus NX300 but tuned for regular.

I ordered one the 12th of June,,, got an email from Ford yesterday saying mine would be built March the 28th. I'm 78 and retired, and it looks good on paper.........

 

[dkryan]

I ordered one the 12th of June,,, got an email from Ford yesterday saying mine would be built March the 28th. I'm 78 and retired, and it looks good on paper.........

Widetrax,

Please consider following up here and letting us know your initial impressions, as well as your “120 days down the road” thoughts on your Maverick.

 

[odie]

Yeah the Maverick would be perfect for my daily SUV duties with the added bonus of being able to carry much larger items.

I don't do a lot of lumber or plywood but I do a lot of large boxes and crates, stands, etc.

The back seats of the Maverick flip up like that of the Honda Fit and HR-V . A good option to place groceries or other items in the cab instead of the covered bed or not . The trays of the hybrid are different . I think only 1 can be removed in it . So , plenty of room with seat down or up for more space in both models .



And . Lifting of rear seat with items in tray at 1:05 .

 

[ctechbob]

Well, mom got her order in today.

Basic XL with AWD and the 4K Towing package in Velocity Blue. Sold at MSRP, so $25,540. Bout the best you can hope for at this point in time. No Hybrid for her since she's planning on this truck being the last thing she ever drives, so who knows how long that will be and none of us want to be buying a new hybrid battery.

The only reason she got the towing package is that unlike the Ranger, the towing package on the Maverick does add additional engine and transmission cooling, which should help extend the life of those components in daily usage.

They're still quoting an 8-12 week build time, although I told her I'd believe that when I see it.

 

[Malo83]

This is a Maverick.

 

[ctechbob]

This is a Maverick.
View attachment 86462

That is definitely nothing like the orange one that my grandmother took us on a trip through the grass on the off-ramp one super snowy evening when I was about 8. Can't remember how we got hold of grandad to come pull us out in the truck, we were about 8 miles from home and WAYYYYY before cellphones.



Yep, it's clean...I like it

 

[JeffKeryk]

A friend had that Maverick back in the day. Trusty 6 cylinder, 200 cu in I think... Reborn Falcon.

 

[JTK]

I'm surprised Ford isn't adding a "market adjustment" to the MSRP on this. Good for them on not doing this.

 

[ctechbob]

I'm surprised Ford isn't adding a "market adjustment" to the MSRP on this. Good for them on not doing this.

Plenty of dealers are though.

 

[Hermann]

The order for my Maverick which was finally scheduled for a build, just got pushed back 3 weeks.

 

[JTK]

Plenty of dealers are though.

Ah! Good point. It's not Ford that would. It's a dealer thing.

 

[bullwinkle]

The Maverick reminds me a bit of the gone, unlamented Exploder Sport Trac-4 doors, a bed barely big enough to hold a cooler! More a car masquerading as a truck!

 

[svtrit]

I've had trucks all my life, mostly as a second vehicle, full sized trucks used for hunting, towing and hauling. But I am 73 now and my needs have changed. A few years ago I went from a 5.3 Sierra 1500 long bed 4X4 to a crew cab Canyon 3.6 V6 and it suits my needs perfectly now. With a tool box in the bed it probably has about the same usable bed space as a Maverick but I have a 10 ft. utility trailer if I need to haul more. If I were in market for a new truck I would seriously consider a Maverick.

So all of you truck guys making fun of the Maverick, just remember not everyone needs or wants a full size truck. And some people are turned off by how massive 1/2 ton trucks have become over the years. I can park my Canyon, a "compact" truck, next to a mid 90's F-150 and they are about the same size.

What has me looking at Maverick, Ranger, and Canyon is the fact that new 1/2 tons are too big. I don’t need to drive a truck that needs so much space!

Besides, the Ranger, Maverick, Tacoma, and Frontier are now the same size as my old 86 D150. I just don’t need or want a big truck.

 

[ls1mike]

I have seen three of them around here. Pretty decent little vehicle and will work for a lot of folks and as far as new cars goes reasonably priced.

Not my thing but neither are an El Camino, Ridgeline, etc. Mostly because they won't work for what I do. All that aside, People keep talking about how big trucks have gotten. I think they have gotten taller, so they look massive. I am not a fan of the extra height as I just squeak in at 5 foot 7 inches.

I measured my kids 97 Silverado 1/2-ton vs my 17 Silverado 1-ton. His short bed extra cab is 19 feet bumper to bumper. My 17 long bed 4 door is 22 feet bumper to bumper. His truck with mirrors is 81 inches wide. My truck with mirrors not extended is 83 inches wide. Not enough to even really be noticeable when you drive the two. Now an 85 square body Silverado's width is about 11 inches smaller, but when you add mirrors, you add about 6 inches. So yeah, they have gotten bigger but not as big as everyone says. When you put them side by side you can see the real difference is height, even more so here as it is a 1-ton vs a 1/2 ton. His truck currently sits on bone stock 2014 18-inch wheels, and they fit perfect. In fact, they are same exact size tires I have on my 1 ton. Raised his truck just over an inch. His half ton sitting next to the 14 the wheels came off of is just about the same size.

on the 2014 wheels.

 

[1uz_4me]

A perfect vehicle for so many. I see it as the old Datsun pickup reinvented, modern style.
Owners will love 'em.

Reminded me of this