First Brands (Fram) bankruptcy
- Thread starter Alien
- Start date
Why??
If tis a good product that you like why would financial difficulties at the company make you not want to buy it?
The opposite should be true, to support the makers of what you like when they need it most.
This is not the first time I heard this attitude and I simply dont understand the logic behind it.
FB has already been cost cutting and running quality into the ground. I don’t believe this is going to make it get better. I’m not loyal to products or brands anymore so I’m not going to buy them on nostalgia alone.
You have no proof that your favorite products are any "lesss good" now.
Why kick anyone while they are down?
Like the Chrysler Corporation, each successive buyer milked a little more out until they are on life support. How do you kill FRAM? One of the best known automotive brands in existence.
Groups of MBA’s make the stupidest decisions. Eyes on the quarterly numbers and not on the next decade.
Also, welcome to end stage capitalism.
1) There is proof. There are plenty posts on this site showing the lack of quality from FB over the last few years. And once again I don’t believe going through a bankruptcy will make it better.
2) That last statement was a bit dramatic. I’m not kicking a homeless man’s dog. I’m choosing to not buy products from a company that has made choices I don’t like or agree with it. They aren’t entitled to my financial support.
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Good riddance. They have made some of the most dumb and short sighted business decisions ever.
>Buys out FRAM.
>Chucks their technical staff under the bus in the name of saving operations cost.
>Cheapens the FRAM Ultra in attempt to save BOM cost while disregarding everything about what was supposed to be.
>Introduce a not so new Synthetic filter product adding bloat and redundancy to their product portfolio which would otherwise be the same as the old Ultra. What a waste of shelf space.
>Can't even into basic manufacturing QA practices with internal parts looking like they came out of a sweatshop. (I'm baffled they supplied GM filters, not that they really even care too about quality unless its parts for a Corvette lol).
>Further progression of product quality destruction as time went as repeatedly evidenced here by many customers.
>Competitor filter company notices a product gap in the market and introduces their own to fill that gap.
>Competitors makes a better quality filter in every way.
>Looses customers and business partners.
Its sad to witness the zombification of FRAM as a brand. Prior to 2020 they have made strides and commitment to be competitive and had a product that exactly did that with backing from their R&D. Glad that I horded the OG pink media filters because wasn't expecting this all to come crashing down so fast.
FRAM has lots of IP, however doing a quick patent search as the Assignee shows they haven't done anything really new since 2021 related to filtration technology.
>Buys out FRAM.
>Chucks their technical staff under the bus in the name of saving operations cost.
>Cheapens the FRAM Ultra in attempt to save BOM cost while disregarding everything about what was supposed to be.
>Introduce a not so new Synthetic filter product adding bloat and redundancy to their product portfolio which would otherwise be the same as the old Ultra. What a waste of shelf space.
>Can't even into basic manufacturing QA practices with internal parts looking like they came out of a sweatshop. (I'm baffled they supplied GM filters, not that they really even care too about quality unless its parts for a Corvette lol).
>Further progression of product quality destruction as time went as repeatedly evidenced here by many customers.
>Competitor filter company notices a product gap in the market and introduces their own to fill that gap.
>Competitors makes a better quality filter in every way.
>Looses customers and business partners.
Its sad to witness the zombification of FRAM as a brand. Prior to 2020 they have made strides and commitment to be competitive and had a product that exactly did that with backing from their R&D. Glad that I horded the OG pink media filters because wasn't expecting this all to come crashing down so fast.
FRAM has lots of IP, however doing a quick patent search as the Assignee shows they haven't done anything really new since 2021 related to filtration technology.
It's First Brands going for possible bankruptcy, not just Fram ... so who knows how much Fram, only one part of many brands they have, contributed to that. Would have to see a break-down of every brand they have under them, and which ones make or lose money.
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Yes, when the media changed they had to increase the total media area to still maintain the performance of the OG Ultra without the wire backed media. Lots of discussion about that then they dropped the wire backed media.
Going to be like Raybestos. The company is gone, but the name stays...sold to the highest bidder, then re-sold again, and again. Actually, the quality might go up now. It already hit rock bottom. Only one direction to go.
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That sucks I hope the Fram name gets saved.
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Pro wrestling made a fortune kicking people when they were down.
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If only the blind could see...
I hope things get better especially for Fram. But I’m not betting on it. I will continue to buy products from companies which have been sold but maintain/improve standards and quality. Like Valvoline for instance. I didn’t like that an American icon was sold to ARAMCO. However since quality hasn’t completely gone in the crapper as a result I will continue to buy their products.
Your original post stated that the financial diffculties are your trigger to not buy them them anymore. (quoted here).
Nothing mentioned in that post about real or perceived quality decline.
You stated that the financial difficulty was the condition that not not make you buy a product you liked.. (also quoted above)
Your "there is proof" post (quoted above) is therefore a deliberate misdirection and a red herring, likely directed to save face with other members here. (which is how this often goes in forums people caring too much about their "internet face").
You even finished up with a "orange can of bankruptcy" quip (which again had nothing to do with real or perceived quality).
I, 100% stand by my original post, but am not willing to exchange tit-for-tat posts with you, if you cannot reply in good faith ( and employing rhetorical devices to mis-paraphrase your own post, with the rest of membership, is not good faith)
You are set to ignore.
My choice to stop buying products from them (except cabin filters) started with quality issue on oil filters. My final decision to no longer buy products from them ended with the bankruptcy news. Therefore it is not a red herring, it is aspect of my progression of decisions based on their progression of failures. You are taking a singular comment in jest and looking at it in vacuum.
Go forth supporting their products, I’m not trying to change your mind. Doesn’t brother me. Though you seem to have a vested interest in changing the minds of others.
shh... don't give them any ideas, it might be like the guy trying to do better than his buddy saying "here.. hold my beer".. lol and we all know that never ends well!
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Anybody in business realizes it's put up or shut up. Even if you supply perfection you have complainers.
No sympathy for junk merchants.
