Some of those are becoming well know "no name" filters, at least on BITOG because the well know brand names have been going downhill lately. And some big name branded filters have been swapping supplies due to quality issues because they are looking for a supplier that will uphold their brand name reputation (ie, Mobil, NAPA).
First Brands (Fram) bankruptcy
- Thread starter Alien
- Start date
Yes but your not finding no name filters at Walmart or the parts store. Your getting Mobil 1 filter, or the parts stores brand name ie carquest - as the brand - made by PG. The vast majority of the world has no clue who PG is. Still confuses me with all the names and manufacture locations.
So the question was how much is the brand worth. Its worth something. Maybe a lot. Depends on how strong the name and who wants it.
What "no name" filters are being sold at places like AutoZone, AAP and O'Reilly's? Some people not up on oil filters would probably consider SuperTech filters at Walmart as a "no name" filter - even though they are basically a rebranded Champ Labs filter. People don't have to know who PGI is, as they will obviously go by brand name, and at least many here know which brands are PGI supplied, like STP, Carquest, MircoGard, Mobil 1, NAPA Gold.
Some people here the brand name "Fram" and still consider it junk because of things that went on decades ago. As most here know, oil filters change like the wind and you have to constantly keep up on the dynamics of the oil filter world. Is the Farm brand name worth something? ... of course, just like other big selling brand names. If First Brands was smart they would try to keep Fram and address some issues going on to keep sales up. Or if they dump it hopefully someone will buy the Fram division and keep it going successfully.
No idea what your rambling about.
A member asked specifically why these brands are worth so much, and I explained what I know - in generic form. I did not put a price on the Fram name - only a concept.
I never said or implied your putting a price on the Fram brand name, but it's obviously worth something because it's been around a long time and is well known, just like Purolator, Motorcraft, Bosch, etc.
That is what I said in #260 which you seemed to take offense to.
Look at the specific part of your post 260 I replied to - that's the context of my reply. Like said, it's obvious the Fram brand name is well known and overall worth something. Never claimed it wasn't. Some Fram haters would probably argue it's not worth anything, lol.
I said also its likely worth something, and someone would likely pay for it. So I don't understand your issue.
But yes, I would not buy a Fram (in its current form). We see who owns them next I guess and then I can decide again.
Names and brand identity have a value to those that put their faith in having a known company backing them should something go sideways. Good or bad until recently, Fram has that clout.
A PG made private label filter is a toss up as to who is backing them? PG or the private label LLC?
Then there is always the wildcard if one bought either from a "authorized seller".
A PG made private label filter is a toss up as to who is backing them? PG or the private label LLC?
Then there is always the wildcard if one bought either from a "authorized seller".
I don't have an issue (whatever you think it is), as said the Fram brand is worth something ... worth something to those that like the products, and that pretty much goes for any brand. Branding can build or destroy product reputation depending how the company is ran. People buy and use the products they think are the best quality and performance value for the cost. That's simple consumer mentality. All I was saying is that filters that were once "no name" (your used term, not knowing which ones you consider "no name") are now becoming more recognized for better quality and are very close to or equal in performance as the very well know brands that everyone knows. Some of the most used filters right now by BITOG members (at least) were not known by many here a year or two ago. That's what happens when products lose quality and people notice, and start looking around for something better. Same thing happened when the Purolators started tearing media like crazy. Lot of people bailed on Purolator and jumped on the OG Ultra back then.
Hopefully eigher FB gets their act together and keeps Fram and gets it more back on track, or some other company more capable buys it and runs it better. Bring back the OG Ultra and get some machinery and people who know how to stamp flat smooth leaf springs and make louvered center tubes ... or better yet, go back to center tubes hole.
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Look up "evoked set".
As for "no name" that is any product / brand name not in someone's Evoked set - ie never heard of it. Yes we here know PG filters, but the general public do not - might as well call it Bob's favorite filter - same affect. PG at retail is seldom called PG, its Mobil 1 or Carquest or Microgard or Parts Plus. "brands" that have been available for a long time and people trust. I think this is Mobil 1 filters 3rd (fourth?) actual manufacturer?
Also per earlier comment SuperTech is definitely not no name. Its Walmart's brand name (like CARQUEST or Microgard). The entire reason retailers develop brands is so they can switch between suppliers seamlessly and many customers are trusting the retailer will only put their name on something worth while - for better or worse.
All part of evoked set.
Sure, most people outside of BITOG won't realize who is actually the supplier for those PGI filters with the known branding. But just because they don't know that it's under PGI doesn't make PGI a "no name" filter. Premium Guard Inc also has their own brand of "Premium Guard", which many here didn't know much about either a few years ago. Bet most of the public doesn't know that Motorcrafts are made by Purolator/M-H, nor know much about all the brands made by Champ Labs. Yeah, it doesn't matter to consumers if PGI is the known source, they just care about the brand on the can, and of course only care if the product lives up to their expectations (key aspect). As we have seen here, a well known and respected brand can go downhill at any time depending on the circumstances behind it. The oil filter world is worse than the battery world wrt who makes what. The motor oil branding can be as convoluted as the oil filter branding.
Yeah, ST is Walmart's "brand" ... but what I was saying is anyone who doesn't shop at Walmart probably never heard of "SuperTech" brand filters (nor knows that Champ Labs makes them) since Walmart is the only place that sells them. To them it wouldn't be in their "evoked set". Just like there are many people in the public that never heard of dozens of other oil filter brands and actually know who makes them unless they hang out in this forum a lot. So everyone has a very different "evoked set", especially in the vast ever changing oil filter world. This is where the "Fram" brand has an advantage, because about everyone knows the brand. And your comment about companies switching suppliers ... yes of course they wouldn't come up with a new 'brand" if the filter design or supplier changes. It happens all the time in the filter world, and we saw this lately with NAPA and Mobil 1. All the buyouts and supplier changes is another aspect that many people can't keep up with.
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Had a dream,where they brought back the wire backed syn media, and all was well. Ha.
Dream only half complete without gasket material on dome endcap seal area, same as OG Ultra. Endurance FE has wire backed syn media, BUT, lacks the gasket material. No bueno.
wemay
Site Donor 2023
First Brands Sues Former CEO Amid Ongoing Auto Parts Bankruptcy https://share.google/7p1REQklwSlyjX79m
CYA. Everyone knew more than likely.
Not surecif this was mentioned but was posted this past week.
First Brands ceo multi billion dollar fraud
It's been the theme since page 1. Just lots of repeated and paywall links.
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- Jul 28, 2024
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- 2,120
Thank you first brands for filing bankruptcy wish I scored the titanium oil filters. 
