Boy, I seem to have a talent for long posts.
Hope I don't bore anyone to death.
Having recently replaced my fuel sending unit, I've learned a thing or two about how fuel pumps are installed, at least on my 2000 Monte Carlo. First, there are what looks like chunks of carbon inside the sock attached to the fuel pump to catch any sediment before it hits the pump. The pump assembly sits vertically in the tank and is pressed against the bottom of the tank by a pair of springs. This would prevent the pump from picking up any air unless the tank was VERY empty. Also, after 4 years and 80,000 miles, there were only a few very small bits of sediment on the bottom of the tank, and that might have come from removing the sender. Considering that I buy whatever gas I find cheapest, I doubt that dirty, contaminated gas is much of a problem any more. I'm sure there are instances of this happening (I've gotten bad gas in this car before), but after 80k, the inside of the tank looked clean as a whistle.
Anyway, getting back to cooling, the pump itself actually sits inside of a large, plastic shell. This prevents gasoline from coming into direct contact with the actual pump, meaning that any cooling would have to come from the gasoline that is actually being pumped. The ambient gasoline in the tank would have little to no effect on the pump's temperature.
I would also argue that, for a pump in good condition, especially in a vertical arrangement like mine where the fuel exits the top of the tank, the weight of gasoline will have almost no effect on the power required to pressurize the fuel. If your pump is noisy, it is on its way out. Keeping the tank full is only a bandaid.
Before I replaced my sender, I also thought that it's unwise to run lower than a quarter tank because of cooling, sediment and making the pump work harder. Now I realize there is nothing to any of that. The only reason not to run less than a quarter tank is so you don't run out of gas. In the winter, there might be an additional reason where condensation could be a problem (from dew forming inside the tank when the temperature drops at night, more gas=less opportunity for dew to form), but this is not an issue in warmer weather.
Finally, I realize that other cars may be different, but for mine, there should be no effect on pump longevity no matter how much gas is in the tank.
BTW, I replaced the sender because the gas gauge was erratic, not because of the fuel pump.