Originally Posted By: TJPark01
Castrol does a poor job of marketing this product in the united states. They could use some lessons from Mobil. Perhaps they figured it will be a word of mouth thing, or that the market is too narrow to allocate a lot of advertising resources to this product. It's a shame because clearly, as evidenced by this thread and others like it, there is a dedicated following.
They would have to completely rebrand it to accomplish this. Otherwise it would be difficult for them to explain to an average consumer that one particular grade of Syntec is superior to all the others. The easiest way to do this would be to group it under the "Edge" moniker, but then it'd cost as much as all the other Edge grades, so I'm actually kind of glad they haven't done that.
Castrol does a poor job of marketing this product in the united states. They could use some lessons from Mobil. Perhaps they figured it will be a word of mouth thing, or that the market is too narrow to allocate a lot of advertising resources to this product. It's a shame because clearly, as evidenced by this thread and others like it, there is a dedicated following.
They would have to completely rebrand it to accomplish this. Otherwise it would be difficult for them to explain to an average consumer that one particular grade of Syntec is superior to all the others. The easiest way to do this would be to group it under the "Edge" moniker, but then it'd cost as much as all the other Edge grades, so I'm actually kind of glad they haven't done that.