I think in auto production cycles, the fall of the previous year is when they start making next-years models - so, fall 2010 IS 'early 2011' in the world of vehicle production.....
This is likely a pre production truck, a mule to be beat on and reveal what it can. There are 2012 Focus' running around on the streets right now....way ahead of actual production....nothing new.
That's quite impressive then, and definitely shows what technology has done in the last decade or so. My Jeep has a basically unmodified Dodge 5.9 from a pickup in it, and takes the same 6.8 seconds 0-60, despite being 1000 pounds lighter. That ecoboost definitely has some guts!